w. h. d. zero and cdc came up with an interesting principle. and this is very help full for officials to deal with outbreak situations and also very generous, too. >> natalie at the 24 hour news cycle, you think the influence of media and health issues has changed? >> yes, having a 24 hour cycle news media helps people to access invariable information into the outbreak situation. yes, definitely. >> what about social media now that we way facebook and twitter? >> in the same line of thought, gives ample opportunity to medical and scientific data about the south. so it has a lot of potential and benefits for the audience. but there is another site we have to consider. usually when this outbreak happens, scholars think there is time for what they call psychosocial epidemics. psychosocial epidemics is a turn with crisis over time, with a scientific and medical community could not provide any incident to the outbreak had so for example come the west nile virus occurred in 1999 and it took several months before the scientist in the medical community