joining me ceo of waddle associates, david waddell.ing about payments, banking we management, real estate, the list goes on. you're known as the fog cutter to be able to demystify all of this. is the hype justified, where is it going? >> the hype is justified but it has been a long term story. some of the early fintech names have been around a long time. consider paypal and many of the others so the total market cap of fintech could be a trillion dollars or so. so this is a big industry. it has been there for a while and financial services companies do have a soft underbelly, right? they have big infrastructure. they have legacy systems. they have got a lot of employee headcount and they move slowly because of all the regulatory burdens. so they're kind of fish in a barrel for some of these startups. they either have to adapt to the new environment. you can do that by building or buying these things or you can get chipped away at the margins but i don't think the big money center banks are going away and just a final point, the the xlf