unquote the right thing, but they want what they want and wal-mart is in the business of satisfying that need. look, it's the same issue as mcdonald'smcdonald's thought there was a market out there for sometimes offering healthy food particularly with the, you know, the kids, the kids meals kind of things, they don't think this being particularly make a lot of money off it, but thought, all right, we're satisfying the customer need. they can do it, wal-mart can do it both without the government. >> brenda: david, is doesn't have to be an either/or. we have to have the government as toby said come out and say what the octane level is, what are calories are in your super mochaccino which you get. 1200 or whatever calories. >> you're absolutely right, brenda and in fact, this whole initiative, which i think is a great branding exercise guy wal-mart to take advantage of all of the attention that came from the bully pulpit of the white house and especially in particular, michelle obama, the first lady. and they took advantage of that and they're teaming up in partnership. she was at the announcement in doing this and they also consulted