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waldo. and then i thought, a scavenger hunt. that could be fun. >> she got in touch with candlewick press, the publisher of where's waldo and asked them what they,000 of the idea. they loved it. and said if there's success in falmouth they would create a find waldo shop local campaign nationally. >> they went to the american booksellers association, formed a partnership that way and it went national the following year with 250 different stores in 250 different towns in every state. so i was so, so pleased about that. >> the idea was simple. get 25 local businesses to gather in your area to participate in a scavenger hunt by widing a cardboard cutout of waldo somewhere in their retail store. >> you never know where you're going to find him. like today, he's hiding in the shark's mouth but some kids think that's absolutely hysterical. >> waldo spotters young and old are given a passport that gets stamped by each store where they find a waldo. the more stamps on the passport the better chance they have for winning a prize at the end

the observer of a book store in falmouth, massachusetts, launched a find waldo local scavenger hunt to people to visit her neighborhood stores, and today if you've ever wondered where's waldo you might actually find him shopping in a local downtown near you. now you see him. now you don't. for the past three summers, waldo, that intrepid and usually elusive children's book character in the red and white shirt and black-rimmed glasses has been spotted shopping locally in stores all across america. >> we've had major cities use find waldo local. we've had small towns. they have been on main streets. they have been in shopping malls from asheville to austin, from yakima, washington, to zimmerman, minnesota. >> in just three years this special july campaign anchored bay local independent book store has had more than 10,000 local businesses participate, and the whole thing started here in falmouth, massachusetts, in 2011 with this woman, the owner of a small book store called eight cousins. >> like many ideas this measure came from desperation. every summer we tried to do programming becaus

get customers to shop local with a where's waldo scavenger hunt.t was so successful the idea has gone national. for more watch "your business" sunday mornings at 7:30 on msnbc. if i can impart one lesson to a new business owner, it would be one thing i've learned is my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it's open for everyone. there's not one way to do something. no details too small. american express open forum. this is what membership is. this is what membership does. i have a cold. i took nyquil but i'm still stuffed up. nyquil cold and flu liquid gels don't unstuff your nose. really? alka-seltzer plus night rushes relief to eight symptoms of a full blown cold including your stuffy nose. (breath of relief) oh, what a relief it is. thanks. anytime. it's monday. a brand new start. your chance to rise and shine. with centurylink as your t

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she had an idea, get customers to shop local with a where's waldo salve venn jer hunt.t was so successful the idea has gone national. for more, watch "your business" sunday mornings at 7:30 on msnbc. my philosophy is real simple american express open forum is an on-line community, that helps our members connect and share ideas to make smart business decisions. if you mess up, fess up. be your partners best partner. we built it for our members, but it's open for everyone. there's not one way to do something. no details too small. american express open forum. this is what membership is. this is what membership does. >>> what brings joe biden, hillary clinton and president obama together on the same stage today? that would be the women vote. there you see the vice president, she's speaking right adds we speak. vice president biden giving a warmup act at the women's leadership form. as we get close tore the mid terms, democrats might have something to worry about. the latest "wall street journal" poll shows democrats are losing their age among women. and this week's "the ne