. >> reporter: deputy sean wallen of the san bernardino sheriff's office was the target. from the suv. >> driving like this. >> your knee was steering? >> steering with my left knee. gas with the right knee. talking with my left hand. pulling my rifle out of the passenger seat. the suspect vehicle suddenly stopped, slamming on his brakes. they're shooting at us from an suv. crossfire. one's inhe >> i got it. >> ran to the back portion right here. shooting this way. towards the male suspect. and i was hunkered down again like this. shooting back at them. >> reporter: faruk made a break from the vehicle to get even closer to deputy wallen, firing as he ran. >> either trying to get to the houses or trying to flank me, for whatever. >> to come up on you? >> yeah, he was about probably >> reporter: the officer moved in to protect wallen. >> i remember yelling at wall.to come back. that's when i felt the bullet hit me in my leg. my leg kind of gave out. i remember stumbling and fell into the grass over there at the curb. >> we have one officer down. >> copy. >> i didn't see blo

in to protect wallen. >> i remember yelling at wall.to come back. that's when i felt the bullet hit me in my leg. my leg kind of gave out. i remember stumbling and fell into the grass over there at the curb. >> we have one officer down. >> copy. >> i didn't see blood pouring out of my leg like there was going to be -- you know, a femoral hit or anything. okay, got to keep fighting, i'm not going down like this. so i pushed myself back into the street and kept shooting at the suv. >> even after being hit? >> yeah. >> reporter: and he continued firing at faruk, now down on the street. >> i kept shooting until he stopped moving. >> reporter: faruk's wife malik was still firing from the back of the black suv. >> look at all the bullet holes in the windshield. >> she didn't stop shooting until she was stopped. at a certain point she was struck by i think at least 15 rounds. >> reporter: not certain she was dead, and whether there were explosives rigged to go off pull her out. and it was only then that authorities realized it was a woman. faruk's wife, th

wallen. >> well, you're not alone.s certainly a proportion of folks who feel the same way you do and they will shop with their perspectives. but, broadly speaking, lists like these do not have a dramatic impact on store sales. they do have an impact. they have an impact with a particular group of folks. there is no question about that. but in terms of deep contact to sales, it hasn't been shown that they have a particularly meaningful. >> if that's true, why then when we did our campaign 10 years ago, and we signale singlt stores. brutal weeks and weeks of a it that every single one of them caved and started to say merry christmas and the ones that told their employees not to they rescinded that why did it do it then if this doesn't have any effect? >> well, two things it may have had an effect, but not quite in the immediate visceral way that wield normally think of it. it may have had an effect to inspire those particular brands to do some inner research to actually deploy statistically valid research to start asking