how do you maintain the wally barr of your investment? mark: one is absolute -- you spend all day long trying to work internally with the firm and the founders trying to back the highest quality teams that you can get better. probably the thing that helps is you have to do it on a relative basis. one of the advantages you have is you get to see many teams going after the same thing and you get to do this cross comparison and world class is almost never everything in one company. great at sales, this company is great at marketing and then you spend time convincing each of them they can learn from the others. and there is a thing where the strongest founders are least interested in input, so when you tell them you are terrible at marketing and there's another company you should learn from and then they say that other companies. x suck and you say yes, that's why they are good at marketing. it is just cajoling people into learning. the role models are there. this industry has a huge number of spectacular people. you get very spread out but t