walsall healthcare nhs trust, which launched the campaign, has apologised for the advert, but insistsis an admirable subject and they are trying to tackle it, they said some of the right things but probably in the wrong environment and certainly in the wrong way. advertising is all that changing behaviour, relating to the people that you are targeting. i think there is some clumsy stereotyping going on that has made it a topic of debate. is also about attention, they have certainly got that, i wonder if that was the end game. that is a great point and it is about grabbing attention. public sector advertising is usually a small budget and they have to stand out. the problem here is that the attention is around the execution and not around the topic on the topic is about contraception for youngsters. if it made us talk about contraception that might have been more successful. let's talk too geeky as well, it you blog a lot about being a parent and talked a lot to other parents about this. what was your take's i was shocked like a lot of people. there is clu msy like a lot of people. the