ladies and gentlemen, please join me in welcoming walter isaacson. [applause] [applause] grow great it is to be here at computer museum. it's a wonderful place. >> can i give a shoutout to steve wozniak and his wife joice? [applause] and they are so -- [inaudible] all of the history is here. totally intimidating me. i'll keep looking over me and they're nodding or shaking their head. no, it wasn't that way exactly. if i look over there, that's for my queues. >> this is a silicon valley crowd. they won't be that polite. [laughter] we're happy to have you here. >> thank you for having me. i appreciate it. >> let me ask you about the very first meeting with steve jobs. 1984, you describe yourself as junior editor of thymeses. he comes to new york to demonstrate the macintosh. how did it go? why you see both sides of steve, the absolutely passionate side. he is there with the original mac. almost looks like it's smiling at you. it shows you thin it is so it looks like a friendly face not a crazy face. he shows us all the icons. he's passiote about every

. >> rose: i just interviewed the biographer of steve jobs, walter isaacson and he talked about steve jobs went to india and came back with a great sense of respect for intuition. it was one of the things that happened to him. >> walter isaacson also wrote a biography of albert einstein. >> rose: i know, indeed. >> and he talked about einstein moment of intuition when he said "maybe there's no such thing as synchrony in time." what a leap of imagination that was to explain the time and space continuity. he was walking down the road with a friend of his and he had this intuition that changed everything in terms of our perception of the universe. >> it's the idea that you can now begin to study the mind through the brain. and it's a question of putting together what are the right constructs. what are these mental functions that are worth trying to get at. >> the questions to ask and how to get at that. >> one interesting thing we talked about earlier which goes to corey's point about interaction with the environment is there was an article a couple of days ago in the "new york times" on

. >> now, you cite a remark of steve jobs in that biography of jobs by walter isaacson that there wasn'tnough, quote, liberal arts in the dna at microsoft. tell me how you think the corporate culture at microsoft has determined its fate. >> microsoft has always been a technology engineering company. one of the things steve jobs said that isn't quoted in that book -- or in that article is that, you know, the easy part is the engineering. the hard part is determining what customers want and need. and to a large extent, microsoft does it the other way around. they focus on the engineering, making -- i mean, look at windows vista which is a disaster both on a engineering and a desire stage. it was so complicated and so many of microsoft's products are so complicated. and it's because they're overloaded. they'rer inning centric. they're about getting people to put in things that they think will look good on an engineering basis. >> do you think microsoft will be able to get their mojo back? >> only if they break up the company. >> only if they break up the company. >> there is no way for a co

walter isaacson biography of steve jobs. begins may 21st, 1995, which if you are in the states was about halfway through the o.j. simpson murder trial. but on site and was a very beautiful sunday morning and if small plane a vintage cdc took off from the airport with a very important people on board. one was the speaker of the house of the commonwealth of the northern islands and the other was larry known as th in dhl. one of the northernmost islands nobody was really quite sure why he was interested in building the eco resort but regardless the plane and never returned, and this wasn't a particularly big surprise because he was known to buy really crappy airplanes and to not maintain them. in fact, on the islands that they had flown over on their way to to pot and had a crash. an airplane had crashed and he nearly killed himself to read a number of his landstuhl the conference declined to make the trip with him and no one was terribly shocked that this plane had also gone down. however it was a shock that larry hillblom was

year ago, or a little more than a year ago when steve jobs on his deathbed told his biographer walter isaacsoncommit thermonuclear war on google's android software system which powers these phones. now apple is pretty savvy politically and they were smart not to sue a fellow american company. they would lose a lot of their support in silicon valley if they did that. so they're sending a message to google by suing google's hardware partners. tracy: okay. chris let's talk about how far they can go with this. can apple truly ban some samsung phones from hitting the market? >> well, a couple of notes there. firstly, with respect to what they did and didn't patent, a patent office does a rigorous examination what will be allowed. has to be new. not nonobvious or useful in case of utility patent. jury looked precisely at this issue and of course samsung's attorneys screwed niced validity of that's patents up and down but to no avail. the forward-looking of the judge co-who presides over the case. to give an injunction or not that lies with the judge in this particular case there are three things tha

this discussion is a moderated by walter isaacson. this is an hour. >> welcome, everyone. please take your seats. it is good to have the republican governors paddle back again. i want to thank those who have pulled this together. this is part of our speakers series. thank you. thank you to are near aspen residents. good to see you. we have carl. he has been a friend of the aspen institute and louisiana right after the storm. i will start with bobby jindal. i have been barred him for so long. thank you for being here. you have been a leader in education reform. yet not all it reformed education, but it has been a revolution -- you have not only reform education, but it has been a revolution. competition and choice. explained why you are doing that. >> first of all, thank you for your leadership. many of you may not realize that he was very involved in louisiana and trying to help it get back on its feet. [applause] about want to talk briefly education reform in the orleans and across the state. katrina did not cause all the problems. it is tempting to say everything was fin

steve jobs before his death, there was a dinner that obama had, you probably read about this in walter isaacson'shy can't we get all of the jobs shipped over to china to make the ipads to come home. he said "those jobs aren't coming back. you s you say he's wrong. >> if we start with statistics we're neck and neck with china. we produce about 20% of the world's output and china produces 20%. i wouldn't say steve jobs is wrong. i'd say the question is what jobs have gone offshore and what jobs can we keep here and the argument that i make in the book is high-end manufacturing, things that are complex, we can still do here, and i profile 15 successful manufacturers that are doing that. >> if you are tim cook now running apple, is there a business case? is there a moral case? is there some other case that he should be bringing these jobs back now? >> i think you have to make the business case and the business case is, one, you can't separate design from production. you need the two to be integrated and that's why even a lot of prototype manufacturing for apple is in the united states. secondly, we h

this year walter isaacson spoke about digital media and is up in remarks and we have been given hashtagrson from roundtable has developed a robust digital strategy for their brand. if you're listening to the leaders on that roundtable six years ago you might not have seen pitchers give up the impending disruption but there were emerging leaders in that crowd that year that could've told you not only that massive change was going to calm but that it was our day already happening just outside the digital field of the industry powerhouses. you have calm to hear the best ideas of the moment that the session is going to be a little bit different. today we are going to start with the best ideas of next year or the year after that. the four people you are here from today are already established leaders in their field. they're also the carriers of the future. they have the vision and understanding required to actively -- in the coming years and we trust you'll agree that these are the kinds of people you want in that role. we are excited to present you with the frontlines of change. >> i am ale

this year walter isaacson spoke about digital media and is up in remarks and we have been given hashtag for the life tweeting panel. every person from roundtable has developed a robust digital strategy for their brand. if you're listening to the leaders on that roundtable six years ago you might not have seen pitchers give up the impending disruption but there were emerging leaders in that crowd that year that could've told you not only that massive change was going to calm but that it was our day already happening just outside the digital field of the industry powerhouses. you have calm to hear the best ideas of the moment that the session is going to be a little bit different. today we are going to start with the best ideas of next year or the year after that. the four people you are here from today are already established leaders in their field. they're also the carriers of the future. they have the vision and understanding required to actively -- in the coming years and we trust you'll agree that these are the kinds of people you want in that role. we are excited to present you with

this year walter isaacson spoke about digital media and is up in remarks and we have been given hashtaghe life tweeting panel. every person from roundtable has developed a robust digital strategy for their brand. if you're listening to the leaders on that roundtable six years ago you might not have seen pitchers give up the impending disruption but there were emerging leaders in that crowd that year that could've told you not only that massive change was going to calm but that i was our day already happening just outside the digital field of the industry powerhouses. you have calm to hear the best ideas of the moment that the session is going to be a little bit different. today we are going to start with the best ideas of next year or the year after that. the four people you are here fr today are already established leaders in their field. they're also the carriers of the future. they have the vision and understanding required to actively -- in the coming years and we trust you'll agree that these are the kinds of people you want in that role. we are excited to present you with the fron

this year walter isaacson spoke about digital media and is up in remarks and we have been given hashtag for the life tweeting panel. every person from roundtable has developed a robust digital strategy for their brand. if you're listening to the leaders on that roundtable six years ago you might not have seen pitchers give up the impending disruption but there were emerging leaders in that crowd that year that could've told you not only that massive change was going to calm but that it was our day already happening just outside the digital field of the industry powerhouses. you have calm to hear the best ideas of the moment that the session is going to be a little bit different. today we are going to start with the best ideas of next year or the year after that. the four people you are here from today are already established leaders in their field. they're also the carriers of the future. they have the vision and understanding required to actively -- in the coming years and we trust you'll agree that these are the kinds of people you want in that role. we are excited to present you with