walter moss burg of the wall street journal called it the best tablet he's reviewed. apple didn't offer discounts but gave $75 gift cards with the purchase of an ipad air and $50 gift card with the purchase of an ipad mini. best buy cut the price of the ipad air by $50. apple faces competition in this space. a consumer research company says apple's ipad mini was the top seller at walmart on black friday. the ipad air was the top seller at target but at best buy, microsoft surface came in first. still, scott kessler of s&p capital says apple's success on black friday could mean a stronger holiday season for the company. >> a lot of gifts were purchased for christmas and probably won't be opened for another few weeks. a lot of these products we think were probably bought for use now, and if that's the case, you're going to see people buying related accessories, software, content, apps. all those things will help boost apple we think throughout the month and holiday shopping period. >> reporter: apple stock surged higher up 46% from the low of 388 in june. apple predicte