as walter r berry, vice president of general mills has said -- >> if we try to think of advertising separatelyrom research, production and merchandising, it would be like trying to think of blood as several from the human body. >> yes, creative marketing is the sum of any forces. it begins with the planning of the product, whether it be a cake of soap, a machine, or an insurance policy. the designers, since he designs with his eye on the eventual consumer, is a marketing man. marketing includes all the values put against the product or service in its course from the research laboratory to the production line through the channels of distribution to the ultimate user. it encompasses every factor involved in getting products to the counter, on the counter press the counter and into the customer's hands. thus, a cannot be something delegated to a few individuals. every member of the company is involved in marketing in one way or another. to be effective, it starts at the top. it is significant that 5000 businessmen recently polled to choose the marketing man of the year selected as the top three t