our jayne wells is live joined y walter robb. >> hey, guys. this is a big gamble for whole foods.gling with lower priced competition in general, smaller store, fewer products, fewer employees, lower prices, what is the biggest difference? and who's your target here? >> i think what we've done is created something that's a fresh, fun, contemporary convenience shopping experience. you're in the space now, you can feel the sort of unique nature of the experience. i think we create a new experience for existing customers and hoping to attract new customers as well. we've really got quality in a new sort of imaginative way, a new expressive way for whole foods. >> i would say it's like a larger industrial sort of euro trader joe's. i mean, there's no tiki party kind of thing going on, but it has kind of a similar feel to that. is that your target? trader joe's? >> i'd say we've taken ideas from all the sort of value format players, but i would suggest to you it's really unique in terms of what's out there in the marketplace. it's got our touch on fresh foods and prepared foods. you can

. >> thank you walter. >>> robb denied parole today. kevin steele said the former university of pennsylvania professor will likely serve the rest of his 10 year sentence that expires next year. robb pleaded guilty to voluntary manslaughter in the beating death of his wife ellen. the incident happened at their upper merion home in 2006. once released next year robb faces 10 years of supervised probation. >>> a broken water main is still causing problems for businesses in west philadelphia tonight. a dialysis center is among those that could be without water through the night. as the water department works to fix the 12-inch main. the break happened at 4:30 this morning at 43rd and market. 5 feet of water flooded the basement of engine five ladder six fires. fire station. fortunately there was no damage to any of the firefighting equipment. >>> philadelphia's new fire commissioner was sworn in this morning. adam thiel took the oath in a private ceremony at the fire administration office in spring garden. thiel comes to philadelphia from a