. >> walter robb >> walter robb and john mackey that really came out of an idea they believed strong in organic and pioneered the movement forward they pioneered a lot of standards around beauty because there weren't any. when they started selling stuff in their stores, they did quite a bit. we look up to those companies that have changed an industry from the ground up. >> i think you're doing fantastic stuff. it's really fantastic. >> thank you >> one of the few things my daughter and wife agree on you are real good at what you do. >> we'll do our best. >> congratulations on your success and congratulations on trying to change trying to change really does matter. >> we've got more. we draw a line in the sand, and we heard this from walter robb you draw a line in the sand and every year you try to do a bit better. >> we'll leave it at that. that's michael preysman, the founder and ceo of everlane. (soft music) - when i see obstacles, i create opportunities. - when i see adversity, i find a way. - when i hear never, i say now. - [announcer] southern new hampshire university is educati