walter sullivan is one of the world's leading experts on software and cars. sullivan runs elektrobit. elektrobit is based in finland and you can find its computer code in high end cars like maserati. it just opened in silicon valley. so new they're literally still putting signs in front of the building. sullivan is the former head of microsoft's in car system called sync the one for ford coming from microsoft. so what is exciting? what's the next thing? we've seen the robot cars from goog plle google. what's the next thing that i in a chevy or a ford or a kia am going to see? >> there's a lot of interesting things coming down the road. i think one of the interesting things we're going to see in cars is the software in them updating itself. imagine you have a car that you bought two years ago and all of a sudden now it can park itself. because that's actually -- >> but couldn't before. >> but couldn't before. when you purchased it it couldn't park it. but through software we're creating more and more value in vehicles through software. >> let me follow up with