. >> walter tejada you say remember ef dae sgli exactly. for pedestrians, cross at the corners, wait for the signals and look left right before you cross. with bicyclist, obey the traffic signals and the signs. that would make life a lot safer for everybody. >> george branyan, there are so many pieces to this campaign not just one entity here education or enforcement. >> we want people to keep their eyes open for the tired faces, faces with tire tracks. we're zeeing a big boost in awareness and recognition. people are remembering that image. you will see it on transit shelters on buses, in buses, radio ads that reference the street smart campaign. this year we have a new tv add which will be shown on nbc network. >> excellent. we're proud to have that. ten seconds left. >> numbers going down citations going up. remember it's a year-round campaign. pedestrian safety is important every day of the year. >> we can't say it enough. gentlemen, thank you so much for coming in and enlightening us all with a very important message. we want to thank