. >> on the streets of shong high, we met chen yinge and wang jing. their nick names. >> ellen. >> that's nice and your name? >> my name is jean. >> zhou peng goes by vic. >> why do you have an english name? everyone has one at work, he told us. but many nicknames do not exactly translate well to native english speakers. we've met a girl named king and at starbucks a ghost and a right as in mr. right. >> a lot of expats and international restaurants around. >> reporter: lindsay jernigan was introduced to the phenomenon when she moved from washington, d.c. to shanghai and started meeting people. >> and their names were boat, yo-yo, 11, apple and there are normal once that didn't fit like edison, eddy for short. these names? >> at first i was sort of confused. i was more curious. why is this your english name. >> reporter: in all of this, the 26-year-old jernigan saw an opportunity and launched a website to help chinese find an english name. >> here we have the name. we have the origin, meaning. our target audience is really 18 to abobo 30. it's people