. >> reporter: what wasurprising to you when just trying to shop at a store and going into a fitting room? >> there's a weird tendency in people to panic when they can't tell if you're a man or a woman, or how you may identify. >> reporter: rachel tutera says discrimination and judgment directed at people like her is often inetable. that's why two years ago she started a fashion blog called "the handsome butch." the site hopes to empower readers with a simple message, which is that they too have the right to be handsome. >> it was almost like a meditation i had for myself when i was first shopping. it was, i have the right to be here. i think i just had to say over and over to myself, "you have the right to be handsome. you have the right to be handsome." until it actually felt like a right instead of, like, a meditation i was trying to convince myself was true. >> reporter: tutera's work will be featured in an upcoming documentary produced by lena dunham of the hit hbo series "girls." she says the one thing she won't be tailoring in the coming months is her message. >> sreenivasan: