emily: that is the wayfair ceo and cofounder, niraj shah.oming up, the most recent donald trump tweet storm and his using the platform. this is bloomberg. ♪ emily: president-elect trump continues to use twitter to communicate with the electorate, and he made the unproven claim that hillary clinton won the popular vote based on voter fraud. he said he would have won if you deduct the millions of people who voted illegally. he also talked about shutting ties with cuba. he said that the cuban people -- he would terminate the deal. as trump makes the transition to president, it looks like he will not turn over his twitter account to staff. here is what he had to say. mr. trump: yesterday, i think, one hundred thousand people, and i am not saying i love it, but it does get the word out. there is nothing you should be ashamed of. emily: so just how should the most powerful person in the world make use of the platform? jennifer covers donald trump for bloomberg politics and joins us on the phone from trump tower, where she has been stinking up pote

-- wayfair, we can best fit our customer.hor: saying that now is the time to path between now and the inauguration to see if there is a new plan or tax cuts -- now is betweens -- to pause now and the inauguration? we have been growing. last year, we did over $2 billion. this year, we will likely do over $3 billion. things our customer will benefit from, these are things on the logistics side and the urgent dice side, and we are seeing gains -- on the logistics side and on the merchandise side, we are seeing gains. investing now. congratulations, and i know you are hiring a lot for the holidays. would immigration or some other rollback policy or a of some of the affordable care policies, would that impact your business? no doubt thats there are some policies that would affect our business, but we are very progressive. we were offering things well before the affordable care act, so we do not wait for the legislation in order to take care of our folks. i think a lot of what might change will not affect us at all, but we will fig

vonnie: coming up, wayfair's ceo niraj shah.s is bloomberg. ♪ ♪ bloomberge from headquarters, i'm david gura. vonnie: i'm vonnie quinn. this is "bloomberg markets." >> there was an attack at ohio state university. abc news is reporting one suspect is dead. abc is siding the columbus department of public safety. affiliate in columbus are reporting nine people hospitalized. a spokesperson said injuries in the attack include stab wounds and being hit by a vehicle. officials say the scene is secure. classes have been canceled for the day. president-elect donald trump is seriously considering retired to bel david pretorius secretary of state. he plans to meet with him this afternoon at trump tower in new york. that is according to a senior official with the transition. the celebrated four-star general left in a cloud for sharing documents during instrumental affair. the man accused of killing nine black parishioners will act as his own attorney. dylan roof came against his lawyer's advice and the judge said he would reluctantly accep

. >> wayfair wants it's products into our homes and here's how they're making virtual reality real. >> it's going to rotate take a picture and rotate again. >> the retailer is create ago whole new way to buy by turning thousands of tips into 3d images. >> you want to be confident that it's what you think it is. >> using the app allows users to drop a virtual product into any room and see if it fits. >> you get a sense of what physical space. >> the phone uses google's new tango technology. it digitally measures your room they aren't stopping with just one app. see a room you like, with one click customers can leap right into the page transport today virtual rooms using the google virtual reality head set coming out this experience. >> the new head set won't just be for gamers. shoppers can design a patio, change fabric, move around furniture or have a fire pit delivered by drone. >> we think it's going to allow people to be creative. >> you should try that fire pit delivered by drone. i want to see how that works. >> i'm not going to stand under it though. >> ahead why later in the da

i would like to ask for your opinion on wayfair stocks. it beat the estimates last quarter. >> wayfair. an incredible battleground. i don't want that. williams sonoma did end okay they are doing will. a little troublesome. let's go to bernard in california. >> cramer, thanks for ng i appreciate all the things you do in this market. you basically tell us what's going on every day with the ups and downs in an understandable way. >> i'm the color man for the tape. >> what do you think of psa? >> i'm not a big real investment buyer u don't get 4% for that one. public storage. to become dangerous. always keep laundry pacs away from children. keep them up, keep them closed, keep them safe. tide pods now come in a child guard zip pack. to help keep your laundry pacs safe and your child safer. align, press and unzip. here's a little healthy advice. take care of what makes you, you. right down to your skin. aveeno? daily moisturizing lotion with 5 vital nutrients for healthier looking skin in just one day. it's the phillips' lady! anyone ever have

. >> reporter: wayfair wants the products to jump off the pages of the catalog of the website and right into our home and here is how they are making virtual realty real, turning thousands of >> when you are spending a lot of money, you want to be confident it's what it is. >> reporter: users can drop a virtual product into any room and see if it fits. >> you get a sense of what you are looking to buy. >> reporter: the phone uses the technology . it digitally one an a see a room you like browsing through the catalog? with one click, customers can leap into the page, want thered to virtual rooms using the google daydream virtual reality headsets coming out this month. >> this is a fun experience. >> reporter: and the head set won't be just for gamers. shoppers can change the fabric, move the furniture, or have a fire pit delivered by people to be inspired and creative. >> reporter: expect more stores to offer the high-tech experiences and ikea has a virtual reality app and at lowe's stores, they can virtually design a kitchen. >> very nice kate. >> it's magical. >>> forget early bird spe

. >> reporter: wayfair isn't stopping with one app. with one click customers can leap into the page, transported to virtual rooms using the google day dream virtual reality headset coming out this month. this is more kind of a fun experience. >> reporter: as the new oculus headset won't just be for gamers. shoppers can design a patio, change fabric, move around furniture, or have a fire pit delivered by drones. >> we thinpe inspired and creative. >> reporter: more stores will offer these. ikea has a virtual reality app you can use. lowe's stores, you can design a brand new kitchen. >>> all right, guys. friday afternoon is here. look at that beautiful shot from lowe's. don cesar hotel on st. pete beach. water temperature 77 degrees. lots of beautiful sunshine. look at the waves. see them blowing in like this? that's a north-northwest wind blowing in across the area and that's ahead of a cold front. that's gonna change later tonight. we will talk about that. but it's kept us in the 70s along the coast. temperatures from crystal river to

we speak with the ceo of wayfair to see if trading will increase.doolittle joins us now. abigail: first down day in u.s. stocks in five days. this after the three major averages closed at record highs to the dow and the s&p 500 had been on a four-day streak of putting in record highs, the first

. >> wayfair. an incredible battleground. i don't want that. williamson know ma did end okay they are doing will. a little troublesome. let's go to bernard in california. >> cramer, thanks for taking my call. i'm a first-time caller. i appreciate all the things you do in this market. you basically tell us what's going on every day with the ups and downs in an understandable way. >> i'm the color man for the tape. >> what do you think of psa? >> i'm not a big real investment buyer u don't get 4% for that wub. public storage. i'm going to stay stay away. now, the lightning round! >> sponsored by -- dog-sized hor? i'm crazy stressed trying to figure out this complex trade so i brought in my comfort pony, warren, to help me deal. isn't that right warren? well, you could get support from thinkorswim's in-app chat. it lets you chat and share your screen directly with a live person right from the app, so you don't need a comfort pony. oh, so what about my motivational meerkat? in-app chat on thinkorswim. only at td ameritrade. won't replace the full v

deutsche bank says they're being hurt by wayfair, which is the discount furniture company online. >>re trying to reposition -- i don't want to give up on william sonoma. w west elms are making peace here. >> i'm just here to move things along. he's here to do it all. >> ran ahead so people are giving up and they're getting -- you know, they're just taking profits. >> this is what happens when we talk politics at the top of the show. you can't keep him down for long. we got to get to bob. >> look at prudential. merrill lynch saying prudential going to be a beneficiary of dodd/frank. don't forget insurance. and settlement at trump university too. >> i know. bob pisani is on the floor with more on what's moving though hard for me to imagine he's going to have anything left to talk about, bob. >> i'll pass on the free panties, but we're getting a mixed open here at the nyse. not mixed over at japan. you see what's going on this weekend? they're loving it over there. they've been up almost every single day. look at the nikkei, that's a 10 and a half month high for nikkei on the weekend. t

take a look at wayfair beating the street. gained significant market share during the quarter.tic about long-term profit possibly. johnson controls topping earnings and revenue estimates. this is the first quarter since the company merged with tyco. unchanged in premarket. and goldman sachs downgraded to neutral at citi. >>> all right. coming up, preparing for polling station controversy or even a contested election. former federal prosecutor kendall coffey will be here to break down all of the what ifs. stay tuned. you're watching "squawk box" on cnbc. they say the world does not revolve around you. but today, maybe it can. i am helping 1-800-flowers find the perfect gift out of trillions of combinations. and working with the new york genome center to find treatments as personal as dna. and i am helping sesame street make education unique to every child. hello, my name is watson. working together, we can outthink anything. hwe're drowning in information. where, in all of this, is the stuff that matters? the stakes are so high, your finances, your future. how do you solve this?