stardom when he landed a role on the smash hit "jane the virgin," but recently it's his role at wayfairer entertainment that has everyone businessing. from creating content to negotiating deals, they've always taken a do it different approach. despite endless pushback early on, justin pushed through rejection, never wavered on his core beliefs, and now wayfairer has become a force to be reckened with in the industry. he's on the cw's hit show "jane the virgin." his social media following adores his every move. he's got a storybook personal life. and since 20 13, he's been at the helm of "wayfarer," a thriving multimedia company. six years ago, actor justin baldoni was living anything but a fairy tale life. >> my house went into foreclosure. i just wasn't fill filled. i wasn't getting jobs. >> so at the age of 27, justin quit acting and took a leap of faith, embarking on a life-changing journey. he hit the road for a year, stepping behind the camera to create a documentary series called "my last days." he hoped that by sharing the courageous stories of the terminally ill he could inspire p

it was the wayfair, amazon is going to buy wayfair can you imagine being at amazon, we're going to buyayfair, target. >> it must be entertaining. >> don't you think people say why don't tesla buy and why doesn't -- >> amazon whole foods deal was a break through deal but that does not mean there's five more breakthrough deals. >> citi takes their target on amazon to 1400 today. >> that was a great piece. >> their top pick. >> and their ranking of internet stocks, moved from 15 to 8. >> it's a good day, play forearmmy. what i liked about that call, expedia -- >> i think the second -- tied for second -- >> priceline -- i know the last quarter was bad. we don't hear about the air bnb as much as killing the industry. there was a piece negativeabou wynn today, i think that piece is wrong headed. i think wynn will be good. there was a sense that everything was going to be destroyed by other players in the internet and going to have to be more advertising which drove expedia down home away can chip away at air bnb. good business. >> one last point on retail, you mention the barclay's upgrade o

so our audience knows, you're the founder of dwell, which you sold to wayfair. congratulations. and one of my favorite guests all time, the founder and ceo of tough mudder. we met when it was in the early days. >> that's right. >> that's incredible. look at you. you both built brands that had obsessive customers. people are obsessed with you guys. and i want to know about a time when you could have had an easy win revenue-wise but maybe it would have gone off brand. because i know that's a hard decision to make. let's start with you. >> you get things that come from all over the place and really shiny and worthwhile. but when you dig into it, you realize it will jeopardize your brand. many times people came with me with offers to do diffusion line or other things that weren't central to the business, but would utilize the brand. when you get to it, most of the time it was in the service of the other company coming to partner with us. a lot of times we were easy reven revenue. at the end of the day, it would have eroded the brand in, we have to not -- we have to put it through th

south dakota asked the supreme court to reconsider a decision involving retailers like wayfair and overstockaying you sell goods to folks in our state, you don't have a physical presence, you shouldn't be required to collect sales tax. >>> still ahead, investing on the new year, we'll tell you where to put your money as 2018 kicks off. we're back in a couple minutes some air fresheners are so overwhelming, they can... send you and your family running. introducing febreze one for fabric and air. no aerosols. no dyes. no heavy perfumes. it cleans away odors for a pure light freshness... so you can spray and stay. febreze one, breathe happy. tcan lead toof plenty of questions. fortunately, there's a place to get the answers, for them and for you. find articles, tips and tools from experts and others who have been in your place. the caregiving resource center at aarp.org/caregiving. >>> welcome back to "worldwide exchange." joe kernen joins us with a look at what's coming up on "squawk box. how are you? >> very well they always talk about how the first day, the first week goes, as the first week

this weather report is brought to you by wayfair. >> we'll set up a kids' table for you. >> i'm usede kids' table. been at it all year. >> we like to have a big kids' table. >> i'll behave. >> we do miss ron though. >>> we do want to take a moment speaking of abc news folks to congratulate a familiar face right here on weekend "gma." abc news chief global affairs correspondent martha raddatz. >> we love martha. she was honored at variety's salute to service presented by national geographic for her extensive work and continued support of our troops and our veterans. abc's bob woodruff was also there as a presenter and want to say congratulations. two of the finest that abc has. >> yeah, i was going to say two of the smartest, coolest, most accomplished people we have. >> yes, and they give back to the community. >> yeah. they do a lot. the bob woodruff foundation does a lot. >>> coming up on "gma," barack obama's candid conversation with david letterman. how he went to pieces he said dropping malia off at college. >> i can only imagine. >>> and taylor swift's new music video. she's no

. >> ulta has been down, wayfair, key downgrade worried about the competition and comparisons, it's an stock. i'm looking at a lot of stocks in tech, micron, blowout quarter. did not take out its high then went down to 42. it was below where it was and now starting to sneak up on the semiconductor industry association number micron is key to the market, then you have lam research will go up and texas instruments will go up, analog devices go up, all waiting for the stock to go up even advanced microis up today that's saying something but maybe because dr. seuss -- and intel with the setback i'm not going to jump on brian krzanich this article, the article is basically saying forget about intel chips, i'm not going -- you may never come across this flaw i don't use apple, i use this thing the hewlett-packard, does a lot of cool stuff. i can draw on it and be like brady, brady always uses it. we're two old guys. >> the point about chips is great. lam as you said earlier, up more than 5% this morning along with retail mixed in nordstrom. >> people are talking about it coming back to the m