and by wayne pacelle, c.e.o. of the humane society of the united states, a longtime critic of sea world that worked with it on the new reform measures. welcome to both of you. joel manby, let me start with you. is this an acknowledgment that raising and using the whales for public exhibition has been wrong? >> jeffrey, what's really clear to me, i've been c.e.o. for about 11 months now, is that society has shifted. and people's view of having these majestic, very large animals under human care has changed over time. and more and more people are becoming uncomfortable with it. i had to make some difficult decisions to move the company forward, and i felt that the right thing to do for the company and all things considered is to end our breeding program. >> brown: the right thing to do for the company, so should it be seen mostly as a business decision? >> yeah, i think any business in today's world has to be connected to a corset of values. our corset of values is to help animals in the wild. a lot of people don't

sea world is changing with the tide... long-time critic -- the humane society.sot -- wayne pacelle, ceo, the humane society // "this is something that every animal advocate in the nation can celebrate as progress." sot -- richard bloom, (d) california state assemblyman // 13:19:58 - :03 // "i applaud seaworld's forward looking, humane and market responsive leadership." as for the 29 killer whales now in captivity... that's where they'll stay.sea world says it's for their own safety.the company is now building them... larger, more natural orca enclosures for guests to observe... with a message of conservation.sot -- joel manby, ceo seaworld // "the best place for them is at seaworld. no whale born under human care has been released successfully." ((on camera tag))seaworld's current theatrical orca shows will end here in california next year... its parks in texas and florida will follow suit in 2019. brandi hitt -- abc news -- los angeles. tickets to reds opening day go on sale this saturday morning. morning.fans can start getting in line outside great american ball park at nine o-clock t

wayne pacelle. >> we're hoping to partner with distress-- stranded whales, stranded dolphins, stranded sea turtles. >> reporter: seaworld was running out of options. the california coastal commission ruled it could not expand its san diego park unless it ended orca briefing. california congressman adam schiff said seaworld does dnot suddenly see the light. >> i think it is mostly a decision based on the fact that people were not showing up at the parks. people did not approve of the continued captivity of these whales. they didn't approve of how they were being exhibited. >> reporter: now, the orcas will still be on display at seaworld parks, such as this one here in san diego, but in what the company calls more natural orca encounters. scott, seaworld made a lot of money selling orcas to theme parks around the world, something say they say won't do anymore. >> pelley: ben, thanks. sistine chapel has died. the chairman of the board's son became a singer. at 19 he was kidnapped and returned after his father paid the ransom. of his father's flame. frank sinatra jr. died of a heart attack

ceo wayne pacelle. >> we're hoping to partner with them to help with animals in distress-- stranded whales, stranded dolphins, stranded sea turtles. >> reporter: seaworld was running out of options. the california coastal commission ruled it could not expand its san diego park unless it ended orca breeding. california congressman adam schiff said seaworld does dot suddenly see the light. >> i think it is mostly a decision based on the fact that people were not showing up at the parks. people did not approve of the continued captivity of these whales. they didn't approve of how they were being exhibited. >> reporter: now, the orcas will still be on display at seaworld parks, such as this one here in san diego, but in what the company calls more natural orca encounters. scott, seaworld made a lot of money selling orcas to theme parks around the world, something they say won't do anymore. >>> frank sinatra, jr. has died. the chairman of the board's son became a singer himself. at 19 he was kidnapped and returned after his father paid the ransom. he went on to become the keeper of his father's