. >> i it created hundredsds of thousands of of weight as sosome try y to wayss -- some try to re awarenessf thehe impact to the enronmnment of singles day. they are having trouble being heard. >> he takes -- she takes pride in the things she has, many of which she bought during last year's singles day. she has her online cart ready. what would have cost her 2000 euroros will be short of 700. not everything she buys and set being used. >> it is in winter. many close on sale our summer clothes. i keep them until next year. next summer, i don't like them anymore. >> some are concerned about the wave the shopping festival creates. about 330,000 tons of waste were generated during last year's singles day shopping festival. about 20,000 truckloads of waste were generated. cell reusableoe products. for three years now, they have encouraged people to boycott singles day, askingng them to change their profile pictures to a poster denouncing a rational consumerism. >> i feel there is more pressure on people to buy more things. >> they are also promoting alternatives, where participants exchange good