out if you're in the area and we thank everybody for watching "cbs this morning saturday," only on wccotwin cities. minneapolis-st. paul, woo, woo, woo! >> i'm a st. paul boy so if we don't say st. paul i'll get a lot of flack from the family back home. >> it's all yours. >>> there's a rising tide in thefts. you could call it a grime wave. police say thieves are stealing tide laundry detergent from supermarkets and drugstores. here to explain why this is happening is chris more ran, deputietor for consumerist.org. the first question i have is why? >> tide is a recognizable brand, an expensive brand and highly rated brand especially our sister publication "consumer reports," their highest rated brand of all of them. people like it but it's something they sacrificed when the economy went south. when it came to food or detergent they went with food but if someone offers you, someone offers you a $20 thing of tide for $8 it's tempting not to take them up on the offer regardless of where they got it from. >> there's a tide black market. the thing that shocks me is of all the things to steal