in financial markets, andso, we believe that we are going to see a massive rellocation ofpi l, and weanthead of it and make sure that we are kstaking those risnto account when we're delivering investment solutions. >> reporter: so when you're doing that, how will that actually look? what is it you're trng to get companies to do? >>at will you guys actually be doing? ell, the first and most important thing is being able to actually measure this risk, and we're talking both about the physical risks, so increased inooding that would affect the value of a buior the value of a company, but also the ris of the transition. and, so, we know tht society is going to move toward loweris ons solutions, and that means that companies that are reliant on -- that wee the business rodles reliant on fossil fuels are going to face pressure and, on the up side, companies that are competing for new carbon-efficient technologies are going to, win and, so, we want to understand those risks and we want to integrate them into how we're going to deliver an investment solution, whether that's in somebody's 401k or