men's wearhouse. lori: hmmm, what do you think?arketing guru bruce terkel who says the new campaign is terrible. really? great to have you on. why do you think it is terrible? >> first of all the key to market something to talk directly to your customer. the men's wearhouse customer and reason the old campaign was so brilliant the customer was not a clothes guy, the guy who knows he needs to look sharp for work or a wedding and george zimmer comes on, says i don't worry about it i will make you look good, i guaranty it. that makes sense of the they're showing none clothes guys, weird, funky, creepy, history of clothing and telling me i'm going to be a gentleman but the guy who is the gentleman, every time the girl walks by and does a per owe wet and looks at her butt. lori: would you go as far to call it sleazy as some other critics. >> i've seen a lot of sleazy online. i think it is creepy. roller girl and girl in the catholic school skirt. i don't get it. lori: a little disretechful. -- disrespectful. >> that is the issue. lori:

. >>> men's wearhouse claims you like the way its new ad looks without its famous spokesman. any last requests mr. baldwin? do you mind grabbing my phone and opening the capital one purchase eraser? i need to redeem some venture miles before my demise. okay. it's easy to erase any recent travel expense i want. just pick that flight right there. mmm hmmm. give it a few taps, and...it's taken care of. this is pretty easy, and i see it works on hotels too. you bet. now if you like that, press the red button on top. ♪ how did he not see that coming? what's in your wallet? but at least i can help keep their underwear clean. with charmin ultra strong. i'll take that. go get 'em, buddy! [ female announcer ] charmin ultra strong has a duraclean texture and its four times stronger than the leading bargain brand. enjoy the go with charmin ultra strong. vo:remember to changew that oil is the it on schedule toy car. keep your car healthy. show your car a little love with an oil change starting at $19.95. >>> welcome back to "early start," everyone. it's money time, commercial-free with c

. >> reporter: inside this wearhouse in vallejo, a caltrans subcontractor is bending, cutting and grooving 3 inch steel plates into curved saddles like this one. the saddles will eventually be installed on the new eastern span of the bay bridge as part of a fix for the 32 broken bolts that were found back in march. behind me here.... while the saddles are being fabricated here in vallejo, the cables are being assembled by an other company in san jose. when the pieces... what is being built in side are the purple structures that you see. that will fit on the bottom of the sheer key. while the saddles are being fabricated the cables are being fabricated by a company in san jose. the pieces of completed those will be shipped to the eastern span of the bay bridge sometime in the month of september. it will be assembled and the tables and everything will be tied together and according to plan the plan should be completed by december 10th. kron 4 news >> pam: ahead at eight. passengers at s-f-o react to the new landing rule in place. which is designed to make landings safer. we'll explain what's

dagen: does it make sense for men's wearhouse to of one of the vendors, if you will?e company has dealt with outside vendors and did not take one in-house. >> a think it is a point of distinction and a competitive edge. we don't look at this as private label. it's a big distinction between that and your own exclusive brand. as a brand its exclusive to men's wearhouse as we go forward, but it will still have the same dna, quality, style, all the things that we do well. now we can go directly to the consumer through the 600 retail stores we have. dagen: and will you offer this suits and clothing and lower prices? >> yes. we are vertical. dagen: eliminating the middle -- >> right. that's why i'm saying the landscape changes between wholesale and retail. today we can manufacture clothes, on the factory, by extraordinary fabric out of but how to speed to market, the quality, the flexibility, all of those things play into the offering that we give our customers. to me it gives me a chance to have an idea and bring it directly to the consumer, and that is really -- as a desi

inside this wearhouse in vallejo, a caltrans subcontractor is bending cutting and grooving 3 inch steelddles like this one. the saddles will eventually be installed on the new eastern span of the bay bridge as part of a fix for the 32 broken bolts that were found back in march. behind me here.... while the saddles are being fabricated here in vallejo the cables are being assembled by an other company in san jose. when the pieces... in vallejo, charles clifford kron 4 news a man is under arrest after a vicious attack on a woman in san francisco's castro district. police say christopher porter baily of oakland was arrested and accused of robbing a female suspect and then kicking her in the head. he pleaded not guilty. this attack happened last month during gay pride weekend - early in the morning near market and dolores streets. police say, baily was one of several people who took part in the robbery. district attorney george gascon says additional people will be brought to justice. gascon was one of several public officials to attend a town hall meeting last night at the eureka valley re