speaking of disaster planning and response, our office has been a part of two webinars this month. on july 1st, joanna and i gave a presentation on a national webinar that was organized by the pacific ada center. the focus was on including people with disabilities in the community and disaster planning and response. and what we did was we talked about san francisco's efforts through the mayor's office on disability and also our very own disability disaster preparedness committee of the mayor's disability council. we profiled how we integrated disabilities expertise into disaster planning and we listed many of the dcp's accomplishment including the evacuation chair project and the ada technical assistance manual for the care and shelter plan. we also talked about our offices role as disability access coordinator at the emergency operation's center. we offer this perspective from a city side, but there were other speakers that included richard zelder from the california office of emergency services who spoke about his work at the state level. we had another speaker who provided a reg

learn futures from experienced pros with dedicated chats and daily live webinars. trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> the fear is apparently still here. even as stocks closed high, the vix remains hot. brian, at the screen, show us what exactly we're looking at here. >> well, the vix is my baby. and i track it often. let's look at where it came from and where it's at. when you look at the vix here, the 16 level. it's magical because when the market drops below 16 in the vix, you get this feel-good. this whole area, good feeling. the rally in the s&p can continue. and this one, one of the longest streaks in history staying below 16. only in 1996 was there a bigger, longer time. and this area, the bad area. people are always talking about the vix is broken. doesn't mean anything. well, when we drop below 12, when it does that, within six months, a significant pop. the streak has broken. the consecutive hit streak, pops below 16, and some volatility in the market. and that it's tough in july and august. >> and an

so i know people have been doing a lot of webinars recently, and 1-800-of the tricky things, they're used to presenting in a room. on a computer they don't know who they're talking to. do you have any suggests on how to make it more physical? >> an avatar is yore ideal customer. this was the owner of a tech company, 55 years old, a white male. so we gave all the people that are doing webinars in that company a physical representation of that. we took a picture and we gave that to them and that helped them. >> you put that on your computer and you know who you're talking to. >> that's right. it takes away the feeling like you're presenting into a black hole. >> so the next thing you say not to do i do all the time, and i know people do it to me, which is multi-task, and it's terrible habit. >> isn't it? it's time to break that. >> look. i'm holding my phone now when i'm talking with you. >> the tendency is when you're in the middle of a skype cal or w or webinar, you've got one eye on the phone. what happens is people hear that in the sound of your voice. you sound diskinected and dis

learn futures from experienced pros with dedicated chats and daily live webinars.nd trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> you really find a lot of riff-raff in times square these days. well, the massive herbalife trade today. >> well, his case is very well-known. he thinks the company is a zero. i'm going to break down the trade, and tell you why doubling down -- let's look at the five-year chart. this is earlier this year, when the stock made an all-time high in the low 80s. some curious purchases, at about $7.20. 28,000 of them sold for not a huge profit. but this big one, the $50 million. he rolled the view out, pressing the short. bought 32,000 of the january 2016 expiration 50 puts. that's at the money. think about this. take the 50 le$50 less the $15. think about it, you would only do this if you thought it was going down to low single digits. think about how many stocks really go to zero. he's making a much more convicted view now. >> and mike, what's your take on what a trader should do with this sort of

so i know people who have been ding a lot of webinars recently. one of the tricky things about that, they're used to presenting in a room. it's on the computer, they don't know who they're talking to. do you have suggestions for making it more personal? >> an avatar is a visual representation of your ideal customer. in this case, our client's ideal customer was the owner of a tech company, about 55 years old, a white male. and so we gave all the people that are doing webinars in that company a physical representation of that, we took a picture. we gave that to them. >> i love that. >> you put that on your computer and suddenly you know who you're talking to. >> that's right. you feel like -- it takes away the feeling that you're presenting into a black hole. >> so the next thing you say not to do, i do all the time. i know people do it to me which is multitask. it's a terrible habit. >> isn't it? it's time to break that habit. >> look, i'm holding my phone now as i'm talking to you. >> the tendency is when you're in the middle of a skype call or a

learn futures from experienced pros with dedicated chats and daily live webinars. trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. the fear is apparently still here. stocks close high this week. the question is it signaling trouble? brian is other there. he's going to break it down. pull out the special pen and show us what we're looking at here and what levels. >> i track it off. before you get to decide where it's going. let's see where it came from and take a look at the road map where the vik was at. it's interesting what happened in the last couple of weeks in the market. when you take a looks at the vix and you look here it's the 16 level. why it's magical when the market drops below 16 in the vix. you get the feel good. it's good feeling about the market. the market continue to rally. what is even more interesting is this time frame right here was one of the longest streaks in history of the vix that stayed below 16 after a drop below there. only in 1996 was there a bigger longer time. one of the negative thing that hap

learn futures from experienced pros with dedicated chats and daily live webinars. trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> welcome back to "options action." all sorts of characters abound in the square. we told you about the vix surging, stocks rally three months later, could the time be different? i came over here to the smartboard, dan tell us why there is a difference. >> this is the chart of the vix over the last year. there have been four moves where this last one had 50% or greater off 52-week lows. that's important. in conjunction with the conversation on the top the feds were buying a lot of bonds, 85 billion a month. now they're down to 25. they will be done soon. really what's happened here, investors are starting to think about the world where there is more volatility. after last year we had a 50% move, 80% move, here we are we closed at 17, that's well below the long-term average. when you look at this chart, this is over the last year. this is the s&p vs. the vix. you see the inverse reaction here. you

learn futures from experienced pros with dedicated chats and daily live webinars. trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> you really find a lot of riff-raff in times square these days. it was the biggest options trade of the day. a huge bet on herbalife. tell us what this is all about. of course, the number one suspect would be bill ackman. >> exactly. i'll tell you why. this right here, 50 million in premium. this is a 4 1/2 billion market cap company. we know he's a large part of the short interest which is probably 40%. his case is very well known. he thinks the company is a zero. i'm going to break down the trade, and tell you why doubling down in certain ways at least on his options positions that are in the listed market. let's look at the five-year chart. this is earlier this year, when the stock made an all-time high in the low 80s. right around here there was some curious purchases of january 15, 50 puts. about 45,000 bought for about $7.20. those puts got sold today. 28,000 of them sold for not a huge pr

thanks dawn i'm really excited to partnership webinar be here thanks for listening to me i want to go over what we're looking forward to in the next few months the contractors came on site they're going to do underground work and we're at the cross-examination where we seeing the final elements above ground last week was one the business outlets times we had concrete poured for the maintenance founder the contractor came on site at 4:00 a.m. and it turns out nice the day before last wednesday we had all the soil tiles you'll see them getting lower and lower we've had over one hundred trucks and no complaints from the community on either of those items last wednesday kind of one of the most exciting we see the mexican he liberty bell moved and i want to show that on film quickly too. >> okay, here we go. back up >> this is actually, the time lapse of over two hours i captured in two seconds my favorite time is when it was moved it's intense this is an important feature between the mexican government to match the mexican community in the mission district. oh, you guys want to see it aga

learn futures from experienced pros with dedicated chats and daily live webinars.paper money to test-drive the market. all on thinkorswim from td ameritrade. . time for the final call from the "options action" pit. >> "options action" markets are saying why worried if you use longs to express you don't feed to. >> i like eem. buy calls on eem. >> we like eem technically and relative to subpoena ap as a pair. >> thanks, for watching. sigh here next time at 5:30. don't go anywhere. "mad money" starts right now v. a great weekend. ♪ >> a better back and a better body. since 1981 that has been my passion. i created teeter hang ups so people could live healthier, more active lives. i know what it's like to have back pain. when i found inversion, it changed my life forever, and i believe it can change yours. i am proud to present the newest and best teeter hang ups. >> if we wanna live not only a long life, but an active, healthy, pain-fli

learn futures from experienced pros with dedicated chats and daily live webinars.rade with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> welcome back. while people may love "options action" all over the globe, but some of our biggest fans is here in new york city. one of them happens to own a classic new york restaurant. take a look. >>> hi. my name is ellen anistratov. i manage yonoshomo. a knish is a yiddish word for dumpling. it was invented by yonah's family. this is a spin fish knish. this is my favorite knish. potato, spinach, onions, spices, wrapped in a very thin dough and baked. this knish is $3.50. do you have any options cheaper? >> very question and a very delicious looking knish, by the way. >> carter, have you ever had one? >> i like potato pancakes but that looked good. >> the question to you, mike, do you have an option cheaper than $3.50. >> yes, i think i do, on a stock that i happen to like, ford motor company. lower gas prices will help sales of f-150s which is even great. even if the gas prices go up, they sta

learn futures from experienced pros with dedicated chats and daily live webinars.ith paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> "options action"'s fans span the globe, and we have aspirers in new york city. we took a trip to the most famous deli to meet one of them. ♪ >> hi, i'm jake dell, fifth generation owner here, and we're down on the lower east side of new york city, here 126 years, oldest, and objectively speaking, the best deli. this is the most popular sand witch. we go through 15,000 a week, cured for three to four weeks, smoked for 48 to 72 hours at low temperature with a certain type of woodchips i can't disclose. it's filed for four to six hours and steamed for a half hour. this is all hand carved here by our artists who make beautiful three quarter pound sandwiches, at $18.45, do you have options that are cheaper? >> a tough call, mike, we need an option that's cheaper than 18 bucks and more delicious. tough order or easy? >> well, making it more delicious is tough. i love those sand witch, and i wish i had one in

learn futures from experienced pros with dedicated chats and daily live webinars.per money to test-drive the market. all on thinkorswim from td ameritrade. don't look for safety here. big dividend payers like verizon didn't provide sheller. that was bad news for mike and carter. take a look. on "options action," it's the only way to make a winning call, rick less to make more. that's what coe and carter tried to do. >> i think you throw back and make it back to the high, 60. >> so he called up his best friend mike and told him to make a trade. just buying the stock, c'mon, mike, don't phone it in. you know the shares of $5,000. >> equipment takes time and money. >> it sure does, not that kind of money. to spend less, mike, instead, bought the january 50 strike call for doctor 2.10. now to make money, he needs verizon shares to rise above $50 by more than the price of that call or above 5210 by january expiration. but here's the best part. because pike is spending less, he can make more and if verizon shares do rise that call will increase in value faster tan the st

learn futures from experienced pros with dedicated chats and daily live webinars.h paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> it's been a huge week for housing stocks. the home builders etf is up 4% this week. but that's bad news for dan nathan. here's why. it's how we construct winning trades. risk less to make more. that's what dan tried to do with his bearish bet on the home builders etf. he thought they were on shaky ground. >> i think it probably goes a bit lower. >> just buying short, we're not trying to buy a mansion here. to define his risk he instead bought the 31 strike put for a dollar op to make money he needs it to fall below $31 by more than the cost of that put. or proceed 30 bucks by september expiration. but shelling out a buck just to bet against housing? >> whatever. >> let's do this for less. to cut costs dan then sold the july 31 strike put for 30 cents and created his put calendar. he did something even better. he made money making easier, and here's how. between the dollar he spent on buying the longer da

learn futures from experienced pros with dedicated chats and daily live webinars.ith paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> well, talk about a net gainer. netflix continuing its incredible run with a 2% bump today, but that's not such good news for our friends, co and carter. and this is why. >> on "options action" it's why we're internet super stars. we know how to risk less and make more. carter thought the stock looked like a house of cards. >> take your profits if you're long, try to sell short. >> all right, mike thought, i'm in. but just going short? >> i will not do that. >> and neither will we. look what happened if you shorted netflix two years ago, so to define his risk mike and carter bought it for $3.50. to make money mike needs it to fall below $380 by more than the cost of that put or below $349.50 by january expiration but, wait, you're spending 30 bucks just to bet against netflix? >> maybe you should have thought that all the way through. >> mike, your move. >> sell the near dated ones for about $13.50. >>

learn futures from experienced pros with dedicated chats and daily live webinars.h paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> well, talk about a net gainer, netflix continuing its incredible run with a 2% bump today. but that's not such good news for our friends, coe and carter. this is why. ♪ >> on "options action," it's why we're internet superstars. we know how to risk less to make more. and it's just what coe and carter try to do with their bearish bid on netflix. carter thought the stock looked like a house of cards. >> take your profits if you're long, try to sell short if you can. all right, mike thought, i'm in. but just going short? >>ly not do that. >> and neither will we. look what happened if you shorted netflix two years ago. so define his risk, mike instead bought the january 3 strike put. now to make money, mike needs netflix shares to fall below $380 by more than the cost of that put or below $349.50 by january expiration. but wait. you're spending $30 just to bid against netflix? >> maybe you should have though

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learn futures from experienced pros with dedicated chats and daily live webinars. with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> don't look for safety here, the market's worst week in two years. bad news for mike and carter. on "options action," it's the only way to make a winning call. risk less to make more. and that's what they tried to do with their bullish trade on verizon. >> i think you make it back to the high, $60. >> so, he made the trade. and just buy the stock? don't just phone it in. that could cost you $100,000. to spend less, mike bought the january 50-strike call for $2.10. so, he needs them to rise above $52.10 by january expiration. and mike is spending less, so he can make more. if verizon shares rise, the call will rise faster than the stock. meaning more money in mike's pocket. and every "options action" fan has the same exact question. what will he do with his call now? >> here's what's frustrating about the trade. it was working out, but past is p prologue. why didn't the safety stocks work, carter? >> w

learn futures from experienced pros with dedicated chats and daily live webinars. trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> you are one of my heroes. >> thank you so much for helping beginning investors like me. >> when you talk about the market i believe that you are spot on. >> i love it. thank you so much. every night we watch you. i have learned and earned. >>> with so many people worrying about world wide economic slow down is it time to start swapping to stocks of rapidly growing companies that don't need strong economy to do well? take dexcom. it makes equipment to keep track of blood sugar levels. the only way to do that was by pricking your finger. dexcom makes a censor that transmits to a wireless receiver. yesterday dexcom reported a strong quarter and up a magnificent 62.4%. imagine it raised the guidance and poised to turn a profit in 2015. they have good growth in pediatric glucose monitoring and taking market share from medtronnic. in response the stocks shot up more than $5. they have one of my favor

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learn futures from experienced pros with dedicated chats and daily live webinars. and trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> it is official. bertha is the second storm of the season. it's a big reminder that the hurricane season is once again here, just as back-to-school shopping kicks back in. how will the weather impact this vital time of year for retailers. joining us matt foss,ably kirk and our own courtney reagan. i want to start with you. a lot of retailers rely on having good weather trends. do you think the weather will cooperate for them? >> it hasn't in six quarters in a row. the epic cold spring, brutal winter last year. q3, that's what you want, you want to end the beach mind-set, get consumers back in the store. you need something to trigger that. >> so, matt, we're just about to kick off earnings season. so weather has to play into your coverage. it was such a focus. how does that play play into what you're looking at. >> we've had six quarters of unfavorable weather, which continued into this quart

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learn futures from experienced pros with dedicated chats and daily live webinars. with paper money to test-drive the market. all on thinkorswim from td ameritrade. . liz: heisman trophy winner jamis winston has florida state going deep into the pockets. fsu ponying up $60,000 to cover quarterback's pricey insurance policy. james freeman and jonathan honic are back with me. a $10 million disability and loss of insurance value policy. he could have decided to protect his value if he went into the draft. they bought this policy. does this get dicey with ncaa rules? what do you think? >> it's always about money, when they say it's not. and in this case, this is an athlete that generates bigtime bucks. we're talking about tens of millions of dollars. so even $60,000 investment to protect that asset is well worth it to their bottom line. >> james, what do you think? >> i think that's more than the journal is paying to protect my ability to do my job. what i'm worth to the organization. it makes sense in their case. >> case of the buffalo bill blues for bon jovi, initial

learn futures from experienced pros with dedicated chats and daily live webinars.nd trade with paper money to test-drive the market. all on thinkorswim from td ameritrade. . >> hewlett packard is set to report after the bell tomorrow. dan is at the smartboard with today's "options action." >> the implied move is 5% that's vs. the fourth quarter one-day move and the eight-quarter average of about 10%. options market makers were not expecting nearly as much movement. a day before options volume ran two times average daily volume. to me, when you look at the chart here, the stock has had an amazing run. this is a five-year chart here. it's come back to these breakout levels before this company actually fell apart. if you are looking at this thing, i think you look at 30 on the downside, 40 on the upside. if you have a directional view options look keep to play either directionally or with one premium for protection. >> we'll be watching hp earnings coming out tomorrow. can you catch more "options action" at 5:30. check out the website at optionsaction.cnbc.com. >>> bi

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learn futures from experienced pros with dedicated chats and daily live webinars.h paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> and time for the closing countdown. the industrials at 16,645, up 85. the composite up 43, about 1%. and the s&p 500 up about 0.66% higher. joining us from the floor of the new york stock exchange is bob pisani. >> hello! >> we're paid to explain why the market goes up and down on any given day. what's your explanation today? >> it's the buy the dip rally. sometimes you can't get too much more analytical than that. >> yep. >> we had a nice rally in japan, and everybody said, oh, my heavens, 6% decline on the gdp, but some people were expecting 7%, 8% decline, so it wasn't good, but it wasn't as bad as some people expected. half of the s&p 500 has been oversold. we had a pretty rough time in the month of august. we regained some of the losses. we had a good friday. you know, we move up almost 300 points from the lows of about four to five days ago. stocks had a tough time of it. brent's down near the lows

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learn futures from experienced pros with dedicated chats and daily live webinars.rade with paper money to test-drive the market. all on thinkorswim from td ameritrade. ahead. ahead. . traders are betting on even bigger declines here. dan is at the plaza with more on this. dan. >> a lot of weird action today. we will talk about the s&p oil and gas etf. there was a lot of put action in the xl e. really, i just got to talk about the s&p here. it traded four times the afrl daily. most of -- average daily volume. a trader sold 15,000 o. august '79 puts after $5 in a quarter. they used the proceeds to buy 15,000 o. september 73 puts. that was when the stock was 7362. likely a protection trade. when you see that sort of roll out and down in put strikes, it's probably protecting maybe a basket of stocks or positioning. i want to look at the cart right here. when you look at the sop this is the one-year cart. this stock got down to that level where it broke out early in the year. i want to make one other point about applied volatility. near 52-week lows. you know, there was

learn futures from experienced pros with dedicated chats and daily live webinars.per money to test-drive the market. all on thinkorswim from td ameritrade. >>> welcome back. while people may love "options action" all around the globe, but some of our biggest fans are height here in new york city, and one of our fans happens to own a classic new york restaurant. take a look. hi, my name is ellen. this is the grand daddy of all knishes. that's a yiddish word for dumpling. it wasn't only the first that came to the united states, it was invented from this family. this is a spinach knish. it's my favorite, potatoes, onions, spinach, and spices, wrapped in a very thin dough, ground and bake. this is $3.50. do you have any options that are cheaper? >> a very good question. and a very delicious-looking knish, by the way. carter, have you ever had one, by the way? >> i like potato pancakes, but that looked good. >> i'm going to put the question to you, mike. do you have an option cheaper than a knish, $3.50? >> yes, i think i do, on a stock that i also happen to like, ford

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learn futures from experienced pros with dedicated chats and daily live webinars. with paper money to test-drive the market. all on thinkorswim from td ameritrade. >>> all right. welcome back on this final day of the trading week. let's take a look at some of the week's biggest winners and bigg loser. not a great week to el poll pollo loco. maybe i say something else. among the week's winners, dollars general, tjx, home depot, southwest. doc, you were looking at southwesterlyier. >> i love it, judge. all-time high for this stock. if you had $1,000 in this stock in 1977 or thereabouts, worth almost half a million today. that's a tremendous return, a warren buffett-like return, judge. just keeping turning and burning to the up side. >> well, you know -- staples, monster. >> the dollar store thing seems to -- when the news first broke there was some kind of potential action, it seems like this thing will still not end anytime soon. but i think there's still a lot of interest and a lot of these types of retailers with decent valuations. there is interest. i don't think

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