find the people responsible and give them an under armour biker shorts wedgie or something like thatre proof that models can sell sexy beyond a size 0. according to new research the fashion industry can boost sales for using average-sized models in marketing campaigns. in fact respondents preferred an average-sized model. bruce trickel, you're brave, so i'm going to let you tackle this one first. they're talking about people that are still like a size 6, so it's not really average, it's still very much on the small side. but i think for a long time they thought we were so stupid that if you put stick figure women out there in these jeans, i will look like that. no. instead you put out more normal-sized people, and they still look great, and so you buy it. >> first of all, this idea's not new. dove did wit the you are beautiful campaign, and that one made perfect sense. here's where kent made a mistake, and every marketer knows this, and i guess academicians do not. if you ask people what they think, they tell you what they think. but when people purchase, they purchase based on what