essentially, weel city bikes made for riding in urban environments. our core business really is to build bikes specifically for each individual. we care a lot about craftsmanship, we care a lot about quality, we care about good design, and people like that. when people come in, we spendln wall, and we can talk about handle bars, we can see the riding position, and we take notes all over the wall. is a pretty fun shopping experience. paragraph. >> for me as a designer, i love the c see what's g on talk to my pattern maker, looking at the designs. going through the suing room, i'm looking at it, everyone on the team is kind of getting involved, is this what that drape look? is this what she's expecting, maybe if we've made a customization to a dress, which we can do beecs we're making everything here locally. over the last few years, we've been more chnitel. it a ett yo knw, y have to concentrate and focus on where things a going and what the right decisions are as a small business owner. >> sometimes it's appropriate to bring in an expert to of suggest