. >> there was a celebrity makeup artist called wei lang. she was the makeup artist of beyonce. interviewed by "people" magazine and the headline was "beyonce buys velour lashes." we took off overnight. that was velour's goal. when we launched the business, okay, this is real, now we are solving a problem for women when it comes to lashes. >> reporter: back at blink bar -- >> okay, so she's just finishing up. >> she really builds the style. she's using a multitude of lashes. >> reporter: alexis is ready for her closeup. >> all right, let's see them. oh, they look so great. >> thank you. >> how do they feel? >> they feel so amazing, i love them. >> your eyes just pop so much. >> yeah. when i first started, it was a rare luxury. i really notice when i'm at the grocery store and i'm in an elevator, i look around and 50% of the women have eyelash extensions. which is exciting. >> maybe a few years ago i would be almost embarrassed if someone said, where did you get your lashes done? i feel like it's become like getting your hair done, oh wow, your lashes look amazing, where do you g