there's some real highlights with -- one the original partners in goldman sachs, sidney weinberg. and henry paulsen, there are a lot of stuff in there that people would be amazed to hear about the former secretary and chairman. one thing, the book is -- i don't know whether it is a catchy phrase to try to get people to buy the book or what, how goldman sachs came to rule the world, i'm not convinced of that thesis after reading the book. what strikes me is the world came to rule goldman sachs in a lot of times -- or ways -- and almost brought goldman sachs down at various times. i think that you mention during the panic of 1907, they had trouble, they had troubles -- serious troubles in the great depression. they had their penn central bankruptcy to contend with which almost brought them down as i understand it. they had serious troubles in 1994 when interest rates went up precipitously. so it seemed to me that once you get into the history of goldman, you define the whole goldman has been batted around the ears just like the rest of us by the financial markets and the economy. al

but there was also the type of sydney weinberg who actually had a very different background.nd i thought you might want to get into that. >> host: sure. you know, unlike, you know, i worked at lazard for six years which, you know, was sort of an elite -- now it's public, but for a long time a private partnership. and i would walk around the corridors and wonder how i got there because, you know, next to me were sons and daughters of presidents of france and sons and daughters of ceos of publicly-traded companies and, you know, me, a kid from worcester, massachusetts. so that was a firm where you expected to see pedigreed individuals. goldman sachs truly was -- not that they weren't smart, because they were. they recruited very smart people at lazard too. but at goldman it's something else. it's this notion of being team players, being academically gifted, being achievement-oriented, having achieved greatness at every step of the way. and also being team-oriented. so, you know, somehow your ego stayed in check while, you know, enough to help the team. so they love athletes at

and he advised every president from roosevelt to john johnson until sidney weinberg died.ut there are a couple of things going on here. first of all, wall street executives, once -- that's, you know, one of the nice sort of reasons i like the title of the book is because once people on wall street have money, then they tend to want power. and there's been a long tradition of wall street executives going to washington and not just to goldman sachs. people with names like dylan and harriman and bush have been going, you know, from wall street to washington for a long time. at goldman sachs there's a slightly different twist on it, and why it's been more prevalent with them. first of all, you're right, sidney weinberg has this long history of being, advising presidents and then taking leaves of absence from goldman sachs during world war ii to lead up the war powers board and be very important person in sort of taking the u.s.' industrial power and turning it towards the war effort and finding people to fill those jobs. he became known as the body snatcher because he would go

or something and can do these complicated securities, but there was also the type of sidney weinberg who actually had a very different background and i thought you might want to get into that. >> guest: sure. unlike -- you know, i worked out lazard for six years which is elite -- number is public but for a long time a private partnership and i would walk around and wonder how i got there because next to the words of sons and daughters of presidents and sons and daughters of ceos of publicly traded companies and then me a kid from massachusetts, so that was a firm you expected to see the pedigree individuals and a goldman sachs it truly was. not that they were not smart because they were and they recruited jury smart people, but at goldman it is something else. it's this notion of being team players, academically gifted, being achievement oriented, having achieved greatness at every step of the way, and also being a team oriented. so somehow your ego stayed in check while enough to help the team so they love athletes and they love people who are hungry to succeed. and so that was very

turner and weinberg now work for google, running the firm they founded as part of google's doubleclick division. nathaniel turner joins us now from the nasdaq market site. gnat, welcome to "nightly business report." >> thank you. >> tom: when did you first realize you were a entrepreneur? >> probably when i was right in junior high. i started taking hobbys that i had and expanding them to new businesses. back when i was 11 or 12 starting a trading card company and a snake-breeding company were huge successes for me at the time. i was able to buy my car and a few other things. >> tom: from trading cards and breeding snakes to online advertising. tell us about how you came up with the idea for invite media and really what it took to take it from concept to reality. >> it actually started from an internship that zach and i had. we went to an internship out in california to a start up in san francisco. we both had ideas for online advertising. the first idea we had for invite was entirely different than the one we ended up settling with. it had to do with video ads so it was an evolution o

here this is my land there is no point to linger in europe what can we give europe of course from weinberg those terrible incidents died down a long time ago but the feeling of resentment is still with me today i still can't . figure out what's going on that else aside he has become insensitive to politics and a good option a little bit with ballister. andre was among those who retire and the parliament building two years ago today he is of a much more peaceful disposition since then he has graduated from university and given up politics now he has other priorities with. my friends and i have founded a small organization in our town it is called eco chim we are in the business of making minor ecological projects you. know but they are only small projects because we are still in the initial stages with. a group of young people gathering in the center of the most open capital call their act the hyde park project a reference to the british tradition of open air public debates anyone can add their views on the political situation in the country speaking through a microphone the project was lau

>> reporter: suburban chicago mom julie weinberg now shells out $300 a week to feed her family of four. and she's noticed that although she is spending more, she's getting less. >> so like the juice boxes i'm buying, the packaging changed, the quantity within the package had changed. >> reporter: appearances can be deceiving. consider these three boxes of cereal. they're different flavors, but the sale brand, same size, same price. but look closely and you'll see the amount of cereal inside the box varies, from as much as 17 ounces to as little as 13. the yoplait yogurt container is the same size, but look at this- - the bottom has been indented, which means you're getting less yogurt. and that half gallon of ice cream we used to buy is now 3/8 of a gallon. that's a full two cups less. making matters more confusing is that there are few standardized sizes of products any more. oreo cookies now come in more than 20 different sizes, ranging from two ounces to 50. "consumer reports" magazine calls this way of hiding a price hike "masking." >> companies don't fess up and come out and say,

and the publisher of public affairs books is susan weinberg who's going to tell us about some of the new books coming out by public affairs and some of the future books. where should we start? >> hi, peter, thank you. t always so good to see you at expo, and we can start with a book called the philanthropy of george soros. this is a book about george soros' work. he has given away billions and billions of dollars through his open society foundation. which is based on his principles and putting his philosophy to work in the real worth. it covers his programs from around the world, and he lays out his principles and what enemy he's giving. this really turned out to be his major business at this part in his life. >> now, right next is poor economics. >> poor economics ask is one of the exciting bigged the books we've had in a while. they're the founders of the mit poverty lab, and they have really pioneered the idea of let's do some on-the-ground work to learn what really works in development, what we were put our perfect, where we should put our money. and they are award winning, accla

. >> we've been talking with susan weinberg. publishers of public affairs books. publicaffairsbooks.com is the web site. >> you are here because you know jim rogan and you admire what he's done and you know something about his book. if you want to do early background, you have to read the book "rough edges." which i think many of you know. it's about his life from welfare to washington. and it's fascinateing because he has incured a tough like which he all of the sudden said this isn't for me and picked himself up and dusted himself off and went on ton very successful in public service. he's a good friend of ours. he first met richard nixon because he had an obsession with presidential memorabilia. i'm not kidding. i won't let his wife talk about how many is in the garage, or all over his home. but he's been kind enough to share a lot of it with us. we have much it on display here. that's when he first met richard nixon has a young man. he'll probably tell you a little bit about that. but he's a neighbor. the rogans live here, and he was a member of our board for

>> well, look, i interviewed steven weinberg a few months ago, and i asked him the big bang is believed to be a quantum fluxuation that created our universe. what was the quantum fluxuation? what was the medium we were in to respond? that, we don't know. you're telling me something else. you're saying there's infititude of space. >> you build a spaceship, go out, and just keep ongoing, what happens? >> well, if i take physics the way physics has been done, here's the big bang. it started here. there's no location -- location has no meaning. you can't define that point as being located in space because space doesn't exist before the big bang from the universe we can see. i don't know about other universes. if you start here, this space was created with a big bang. >> if you go out in a rocket ship to space and you keep ongoing, what happens? >> you know this, you can't. >> what do you mean you can't. you have a space and go out. you hit an end, cycle back to the starting point -- >> brian, brian, you know well if you aim a telescope in this direction at night and aim a telescope in that

a gw, now hhs and the secretary bair, caspar weinberger, turned me down. he said well i think i can help you with that, because senator goldwater has weinberger's budget. [laughter] he says you come down to washington and i will take you to see senator goldwater. he took her to see senator goldwater and goldwater looked at her and said, ganz cooney. are you from arizona? she said, yes. are you related to harry ganz? she said he is my uncle. he threw his arms around her and he said, harry ganz gave me my first contribution when i first ran for office. what can i do for you? [laughter] >> it is just amazing how much washington has change. [laughter] >> senator goldwater picked up the phone and said to joan finney, we have got your money. that is how sesame street when national. that was senator goldwater. why are the republicans today, it baffles me, because public broadcasting should be totally nonpolitical. >> berra bozen julius i want you to jump into this too because if we are going to have a fire we might as well all go into it but there are those today

>> i interviewed stephen weinberg a few months ago, and i asked him, the big bang is believed to be a quantum fluctuation, that's what created our universe. what was it a quantum fluctuation in? what was the medium in which we respond, if you are? if you will? and he said, that we don't know. we can't go there. >> oh, no. >> but you're telling me something else. you're telling me that there's an infin tuesday of space. mathematically, i agree with you. the real line exists, but it exist la on platonically -- >> no, i'm asking a concrete question. if you build a spaceship, and you go out and keep on going, what happens? >> well, if i take physics the way physicses has been done, here's the big bang, it started here. but it has no, there's no -- location has no meaning. you can't define that point as being located in space because space doesn't exist before the big bang. i don't know about other universes. so if you start here, this space was create with the the big bang -- >> if you go into a rocketship and keep on going, what happens? [laughter] >> you know this, you can't. >> what ar

weinberger would show him with pictures of soldiers and show a lot of military soldiers. it got president reagan interested in it. does anybody come in with pictures and illustrations that are really effective? >> nowadays everybody has decks. everything is powerpoint and slides. you can make a clear argument with no pieces of paper. you can make it with a memo or slide slides. >> erg is small when it's yours and large when it's someone else's. >> does he go through appeals in the cabinet room? >> the challenge wen dealing with something as vast as a federal budge is to find the right level of detail to share with the bt o a regular basis. and you knw, having that work for two presidents, every president has their own style. i was privileged to work for two presidents smarter than i am. so it's not har to get them into a serious discussion. i fnd if you go department by department on what has changed and what is potentially controversial, it can direct the change to warrant presidential attention. the danger of trying to take evy issue is you don't have enough time, and y

weinberger would show him with pictures of soldiers and show a lot of military soldiers. it got president reagan interested in it. does anybody come in with pictures and illustrations that are really effective? >> nowadays everybody has decks. everything is powerpoint and slides. you can make a clear argument with no pieces of paper. you can make it with a memo or slide slides. >> erg is small when it's yours and large when it's someone else's. >> does he go through appeals in the cabinet room? >> the challenge wen dealing with something as vast as a federal budge is to find the right level of detail to share with the bt on a regular basis. and you know, having that work for two presidents, every president has their own style. i was privileged to work for two presidents smarter than i am. so it's not hard to get them into a serious discussion. i found if you go department by department on what has changed and what is potentially controversial, it can direct the change to warrant presidential attention. the danger of trying to take every issue is you don't have enough time

and also whether you think we are following the weinberger doctrine which says you don't go in unless you know how you're going to get out. >> well, i think long term -- clearly the strategy -- and this is really the political strategy is gadhafi is going to be out and needs to be out along with his family. clearly the initial limited mission on the part of what we participate in and participate today is tonsure as best we possibly can the protection of the libyan people. there are many, many ideas on what we should be doing, what nato should be doing andhow to do this. i can only say being on the inside, this is as every single operation is extraordinarily complex. it is -- it is not -- when asked about well, when does it end and how does it end? those are unknowns right now. there is an extraordinary amount of political pressure that has been brought to bear and i think that will be not only exist but ratchet up. the arab league has pitched in against, you know, a fellow arab in a very, very strong way. so gadhafi is a pariah. we know. and i actually do believe his days are numbered

[laughter] >> does anybody do i think cap weinberger under ronald reagan when he wanted to get more defensending, he would show these charts to ronald reagan with pictures of soldiers and show, you know, a lot of military soldiers and i guess it got president reagan really interested in it so has anybody come in with pictures and illustrations that really are effective? >> you know, nowadays everybody has decks it's powerpoint and slides. you can make a clear argument with no pieces of paper. you can make it with a memo. you can make it with slides. you know, clear thought is clear thought. >> anybody ever make the argument it's so small it doesn't make a difference so you should approve it. >> everything is small when it's yours and it's large when it's someone else's. [laughter] >> but does the president go through the budget appeals in the cabinet room and there are a lot of those every year? >> you know, the challenge when you're dealing with something as vast as the federal budget is to find the right level of detail to share with the president on a regular basis. and, you know, having

weinberger would show him with pictures of soldiers and show a lot of military soldiers.it got president reagan interested in it. does anybody come in with pictures and illustrations that are really effective? >> nowadays everybody has decks. everything is powerpoint and slides. you can make a clear argument with no pieces of paper. you can make it with a memo or slide slides. >> erg is small when it's yours and large when it's someone else's. >> does he go through appeals in the cabinet room? >> the challenge wen dealing with something as vast as a federal budge is to find the right level of detail to share with the bt on a regular basis. and you know, having that work for two presidents, every president has their own style. i was privileged to work for two presidents smarter than i am. so it's not hard to get them into a serious discussion. i found if you go department by department on what has changed and what is potentially the dangerion. the danger of trying to take every issue is you don't have enough time, and you don't end up using the president's time and the thi