. >> reporter: weinke says he andç his business partner treat their customers the way they'd want totreated. >> me as a consumer, i do not appreciate being inundated by e-mails, text messages or anything. if i want to check out a sale, i should have the right to go at my time. >> reporter: not all stores intentions are so considerate. >> the claim is that the stores are using the pretense of using a credit card as requiring your zip code. >> reporter: scott perry is an attorney who has sued on behalf of shoppers. >> what most people don't realize, there's technology with your name on the credit card and the zip code they can actually find your address. >> reporter: stores can use that information to send you marketing materials like catalogs. weineke thinks it's just too much. >> we think it's kind of annoying. i know it bothers me when people, you know, e-mail me about sales or stuff like that. >> asking for your zip code. >> or my zip code. unless i'm at a gas station, why should they need that? >> reporter: erika gonzalez, news 4. >>> police officers in northport, florida, were ou