>> wellworth.o combine that with some of the design elements from one of the other cards and there we go. >> i love how the wellworth looks but we love the name to combine those. >> the other thing we loved is the photography, that denise featured prominently on the new website. >> these are the best pictures we have had. a huge upgrade. >> i like that you both immediately liked it as partners. big deal. >> after con suggesting with friends and family, ken and ç julius decided to go with the orange background option. then denise built them a new website along with a facebook page and mobile app to kickoff their identity. it hits the web this week. everyone was excited about the new look and the new name and mike raised an important question. >> do you think the new look could turn off your customers? >> no, i don't see how it could. if that's going to turn them off, they are probably a customer we don't want. >> love that you're committed, but we have to do one more thing. just speaking words is n