>> look, i think, number one, i have never believed in a-list, b-list, c-list somebody like wendel clarkother it delighted them every talent has people who they might be the favorite person in the world. for us it is about building relationship, making sure they are having a good time when you look at the names we added last year, cameo is tipping the way tiktok tipped. two years ago you would no have seen justin bieber or j-lo on tiktok, but today if you don't have tiktok it is what are you doing. i think we're at the same tipping point in our business. >> steven, there's so many different directions you can go in with this look forward to see which ones you take steven, i appreciate it. >> thanks for having me. ♪ ♪ >>> as we head to break, watch the chip stocks, under pressure today. broadcom, the worst performing in snps. the information reports amazon is beefing up its chip-making efforts as it aims to reduce its reliance on oabrdcom we'll keep aneye on that story stay with us we're back in two. some say this is my greatest challenge ever. but i've seen centuries of this. with a comp