. >> let's bring in wendy elliott form -- from the world wildlife fund. she joins us from the world wide life -- world wildlife fund headquarters. is the message strong enough to stop the illegal ivory trade? >> i think the message is strong. i think the level of crime that we are seeking in the illegal ivory trade -- we need a lot more. france is making a lot of effort. looking to step up the efforts and crack down on this issue. , illegalountries trafficking is still considered ,ore of an environmental issue something that could be taken care of by the environment ministry. have -- we don't think this alone will cut it. >> this distraction in paris -- paris comesction in about -- comes ahead of a conference. what do you hope will come out of the conference? >> the political will to be generated in tackling this issue. it will be attended by u.k. prime minister david cameron and prince charles. and foreign state ministers from the most important countries where some of the key products are being invited. this is a once-in-a-lifetime opportunity for world