grow, weontinues to have many growth engines in alibaba that maybe you did not realize. you when i have a day on the floor of the new york stock exchange tomorrow morning. a new iphone hits stores tomorrow. apple ceo tim cook has a message for customers. find out what he says about apple's privacy practices and how they differ from a company like google, next. ♪ >> will come back, i am emily chang, and this is "bloomberg west." remember to catch my interview with alibaba chairman jack ma live from the stock exchange, 9:00 a.m. eastern. apple has updated its privacy company after the introduction of security sensitive services like apple pay. on their website, tim cook says, quote, unlike our competitors, apple cannot bypass your password and cannot access the data. it is not be for us to respond to government warrants. a key issue for apple, after the leak of celebrity photos stored on their system. i started by asking paul white tim cook is -- paul wyatt tim cook is posting this letter now. >> two reasons. one is because of the recent issues with privacy and the recent