. >> this is the old westinghouse building, which was one of the two major industrial businesses thathborhood. >> reporter: westinghouse used to manufacture industrial lighting here, and employed more than 500 people. in recent years a developer has proposed turning this building into a residential development. kidd says this historical building is just one example of the kind of thing he likes to highlight on his blog. >> a lot of people are going to drive on the shoreway right down here. and they see this, this huge towering facade, and they see westinghouse on top, and the logos there, but they're not going to see this. they're not even really see the rest of that facade unless they're coming up in this neighborhood. and this is a dead end street. so, what reason would someone have to really even come down here? that's the reason why i do the blog, and why i run every street, is i want to tell those stories and expose those cool things. and there's lots of this on, in every neighborhood, all throughout cleveland. >> reporter: telling those stories means capturing what he sees. >> w