you know, this is a challenge that we have at weta pbs as well. you know, we know, for instance, npr is doing a phenomenal job with their book site. full of features, you know, back to the question about, you know, where to find good information. that's a great, great place. it's very difficult to get funding. it's very difficult to figure out once you've got the money, where to put it. you know, i insisted that some of the money had to go to pay reviewers. it's not a lot. but that's something i feel on principle. i refuse to make people write for free. you know, but you also have to have programmers and designers. and producers and all sorts of other things. so it's very tough. i think we'll see another panel about this, you know, at another festival. and i hope that we continue the dialog. because too often we forget to keep talking about the nuts and bolts. let's see. right up front here. >> they're coming. >> she's coming. ron, you're looking at so many books. and other people, too. it seems to me a real critical part of your first choice is w