still as important because shoppers are seeking pleasure, excitement and sensorial stimulation and at wgsnse in places such as hong kong we'vejust come out of the covid—19 earlier this year, so the upcoming holiday is actually the first christmas since the pandemic and also, there is also the sense of cost of living, all of the doom and gloom and future uncertainty. people just want to escape. so, getting into a brick and mortar, in—person experience is important because they are experience—hungry and they want to have a strong sense of excitement and really having this strong anticipation for the holidays. yes, i was going to ask — the excitement of going to the store. in terms of the amount of money they will spend, the cost of living crisis will probable have an impact on how much they may actually decide to spend. today is the start of the black friday, the american shopping festival, but it's interesting to see how is manifesting in asia. earlier in the year, right after the pandemic, we were all forecasting that's it's all about rebound shopping where inaudible. what's new is we are

earlier, i spoke tojess tang of the consumer trend forecasting firm wgsn. online shopping, the brick and mortar, in person retail experience is stilljust as important. what we are seeing is brick—and—mortar is definitely rebounding, and when it comes to the shopping experience, in person brick—and—mortar experience is still as important, because shoppers are seeking pleasure, excitement and simulation. we call them the sensory adventures. and because a market such as hong kong, who hasjust come up off the covid i9 earlier this year, the covid i9 earlier this year, the upcoming christmas holiday is actually the first christmas since the pandemic, and also there is also the sense of cost of living, all the doom and gloom and future uncertainty, people just want to escape and so getting to a brick—and—mortar, in person experience is important because they are wanting this strong sense of excitement and have a strong anticipation for the holidays. so what we are seeing is brick—and—mortar is definitely rebounding and super important. but that said, digital expe