the green areas, the grand street wharf at the southern end, and the northeast wharf, which we're trying to develop as part of the cruise terminal project here, that are required under the plan. the northernmost that fisherman's wharf is a planning study goal, because that was always an objective, but we were never able to get all of the pieces put into place to create a formal policy. so it was always recognized as something that we needed to come back to. the proposed special area plan policy, as detailed in the staff report, -- actually -- i skip a sly, but what i wanted to focus on west pier 27 and 29, because that is the genesis -- oh, here we are. doing strange things for me. for pier 27 and 29, the cruise terminal in the northeast wharf proposal, this map is from the existing special area plan shows the footprint of the northeast wharf, as it is called out in the plane b. within a gray area, that was identified as a place where, with that plaza and then with the proposed removal of the eastern end of -- i am sorry. i do not know why this is not functioning. in any case, the easter

wharf project. the demolition of peerier 36 is well underway. they have begun demolition work of the shut and your building. the pier -- the building should be removed by mid-april. contractors working extra shifts to make the schedule. the contractor is currently preparing items including piling. during the demolition and floor plit is reduced to 15 feet with segments for the reduced to 15 feet to accommodate certain sections of the war. a complete section of one northbound lane will take place in early november until late december. this is required to rebuild the portion of the, not adjacent to the southern edge of pier 32. during this time the bike lanes will be routed into the closed northbound lane. that concludes the executive director's report today. >> thank you. we have public comments. francisco decasta. >> commissioners, i come here from time to time. i was hoping the director would be here, but the representative did a good job. what is happening here is that this city has a local hire ordinance. i watch you all from home. you all fa

the fisherman wharf's community in 1989, i wasn't working on the wharf but i talked to some of the people that were. again, people ran out in the streets. they didn't necessarily take the most -- the best safety precautions as far as what was happening. and we have a unique situation like many of the areas within san francisco at any given time we get tens of thousands of visitors who may have no combrd how to handle an earthquake situation or other disasters and it's up to us as a district to be prepared. one of the things people told me is they did come together, like many communities, and find a way to make things happen. when you think of fisherman's wharf, you have the boats, you have restaurants, you have hotels. you basically have a lot of the things that you would need, but the communication between the areas was something that was identified that needed to be helped upon. the fisherman wharf's community benefit district, for those that doesn't know, it's a business improvement district. it's called a community benefit district. it's a self-assessment that's voted in for a distric

any veterans from san francisco, and those children should benefit from what happens on the 7.5 mile wharf property that is public trust land. while a lot of fascination is going into building a stadium or some other building for big developers, the middle man, working man, a union man, families that really need the help are left out. i realized -- i am good friends with the director. i hope she incorporates it in the deliberation. you talk about project here, there, and everywhere. make sure that 10 franciscans who contributed to the building of this area, their children get some benefits. thank you very much. to go any other public comment? to g>> in light of that, i will take a point of privilege -- personal privilege. as i understand it, the executive director has been well aware of these issues, and i want to point out the port has exceeded local hire requirements, and we probably have not done a good enough job of getting the word out, but it has been important to the porch. at one of the prior meetings it was mentioned we exceeded the minimum requirements for local hire. it is somet

this is in the heart of the wharf. as you know, it is not a good street level experience. it is poorly designed for people looking for parking, extremely difficult for cyclists and for muni. for many years, there have been discussions about how to build the streetscape. in fact, this project dates back to 2006, which is when this has happened. there is no consensus that will be presented today, and this is important not just for the neighborhood and for my district but for the entire city, and the budget analyst's report in addition to my strong support, mayor lee also wants to make sure that this project gets done for the eight america's cup. i hope that he will support this. chair chu: thank you. >> i want to start by saying that the supplemental appropriation requests before you is the design for a two- block segment of jefferson street. we are here requesting design funds so we can get started right away on design so we can get construction under way by this fall. we are going to be on a very tight timeline in order to complete the project by june 2013. and that is in

it's been involved in the fisherman's wharf neighborhood for 30 years now. some of the details of the project, we strongly feel that the height and bulk of the building is appropriate. it doesn't stand out, as you see in the renderings and it's not the tallest nor the most massive building on the block. the height allows for a taller ground floor retail space, which is currently being encouraged by the department as well as the draft fisherman's wharf guidelines and also allows for modest nine and eight-foot floors above. the first and second floors we're going to provide comfortable retail space for their bulky bike rental business. and then the back office space will allow them to centralize their administrative operations from a number of other locations from around the city. you've probably seen they have quite a few outlets. the project will greatly reduce the clutter on the beach and hyde street sidewalks. currently bikes are -- they do have a retail outlet at the project site right now and bikes are being moved back and forth on the sidewalk along hyd

fisherman's wharf is characterized by many longtime tenants with long-term leases. they are responsible for the maintenance of their facilities. i should have breakfast this report by saying, this presentation matches the report finalized on friday. some of the red that you see here listed from the acea may not be accurate. an important point on this slide is the camouflage color, the federal funding of pier 35. the army corps of engineers is the case study for the long term for that to planning. there process with a two fold authorization process and two fold oprocess, it would take decades to get to that money. the plan is helpful in that respect. ferry building area. multiple sources at play there. there is an award for most conspicuously out of date slide. this would be a good candidate. the brandon street wharf is a good example of how different sorts of funding come together to complete a project. that is a good success with the corps of engineers there. china basin. that strip of orange, bayfront park, that project has been completed, but i left it in their j

not just for the fisherman's wharf, but for the entire city. neil, could you show the multiplier effects on the screen again, so that we can see those numbers? up if we could get with sfgovtv? again, if you see the numbers at the bottom, there is simply a 5% increase in tourism that leads to an additional $3 million per year of city funds that come into this. it is possible that we will see much higher benefits, in which case we did see an additional $13 million per year in revenues coming in. i think that that is a pretty compelling reason that sets us apart from other projects. supervisor chu: thank you very much for your comments. in response, i think that we have many noteworthy faces across the city that deserved attention as well. great highway in the ocean brings two million visitors each year. i think that there are opportunities to be more equitable and do this process across the city, perhaps changing the way the infrastructure looks. clearly, we are not fisherman's wharf, but we have opportunities there as well. before we take public

we also reviewed the fisherman's wharf plan. lastly, we reviewed the prior testimony from the hearings that were for that prior application. that led us to our design criteria. we did not want to come before you with a building that required any variances. we have a building that is 40 feet high in a 40-foot height bulk area. we have parking provided in the adjourning building, which nicely the applicants own as well. with regards to the architecture, we're sort of uniquely qualified for that because our office is in the building three doors down and we've been there for quite a while. we provided a design that fits within the fabric of the neighborhood by using reused and recycled brick that's similar to the majority of the old warehouse buildings in that block. we're using a very modern windows system on it so that it has a good relationship to the neighborhood, but isn't a replication of an old building. as i mentioned, we are in a 40-foot height bulk area. we are 40 feet high. the prior proposal that you may or may not have

ktvu's rob roth is live at fisherman's wharf. >> reporter: these boats here at fisherman's wharf will be heading out for what could be the biggest salmon fishing season in a decade. >> reporter: on fisherman's wharf today they were working on their boatish getting it ready for may 1. it has been years since fisherman have been this optimistic. >> californians always expect to see it and this year you will see it. >> reporter: there are more than 2 million in northern california waters this year. could pump billions into the california economy. >> the predictions are very good. best we have seen since 2000. >> reporter: the high hopes follow what fisherman have said was a horrible past four years. fishing was babbed in 2008 and 2009. >> -- banned in 2008 and 2009. why the rebound? less water has been diverted out of the delta and a wet rainy season last year helped the salmon. >> great ocean conditions. lot of rain. a really good season. >>> the increase should also be a boost to charter boat captains. >> we are slowly starting to gain back our clientele. most disappeared when the seas

i was going around fisherman's wharf when i was 8 or nine years old. it was run down and kind of cd. the whole area was like a plant at the beach north. since then, the area is undoubtedly had undergone a real transformation. this is one of the most popular visitor destinations in the entire nation. there is a neighborhood that lived along side of this but that is a fact of life of living in the area. i believe the remarkable transformation happening is due in large part to the hard work of city planners but in partnership with a visionary entrepreneur is to have transformed the area into one of the big money makers in san francisco in terms of revenue for the city and i think that this is a really important point that needs to be thought about but their business is a green business and it is a sustainable business model. this is directly responsible for leaving literally millions of visitors to san francisco with indelible memories of the city and i think that the improvements they are asking for will continue to insist their business in serving the v

and while i was in school, i worked at fisherman's wharf, and later met my wife elena and we began a cab business there. that business evolved into our bike rental operation and we have been at our hyde street location for over 25 years now. we are open seven days a week, 365 days a year and have grown to be seven locations here in san francisco. we rent over 100,000 bikes per year to people from san francisco and all over the world and we're promoting a sightseeing activity that is both green and healthy in this environment that we are all lucky to live in. elena and i had the opportunity to buy the 721 beach property in 2010. we have been looking at the property for several years as the rear of the lot abuts our building on hyde street. we saw that this would allow us to expand our business and continue our growth. it will provide us with adequate back office staging space, office space and staging space for the company and give us the opportunity to move back full time to the neighborhood we'd love and have invested in for decades. i was present at the 2008 planning commission hea

the predictions are phenomenal. >> he captains the wacky jackie at fisherman's wharf. they take people fishing and fishing is about to get good for commercial and sport fishermen. >> we came up with three options to go out for public review. it is to narrow down to one option and the structure for next month. >> so what kind of season are we looking at? >> we are looking at the best season we can hope for. >> he represents the salmon industry, twot 012 rec -- 2012 recreation season gets underway may 1st, and the season could last as late as november. >> they are calling for a million 500 and 800,000 sacramento fish which is a real boom compared to the last couple years. >> we were completely closed in 2008 and 2009 and we barely fished in 2010. in 2010 there were very few to fish even when we were open. >> the golden gate salmon association says it was water being diverted to the central valley for other uses that caused the salmon shortage. >> and this is really the result of better water management, better flows down our river and through the delta and into the golde

the predictions are phenomenal. >> he captains the wacky jackie at fisherman's wharf.eople fishing and fishing is about to get good for commercial and sport fishermen. >> we came up with three options to go out for public review. it is to narrow down to one option and the structure for next month. >> so what kind of season are we looking at? >> we are looking at the best season we can hope for. >> he represents the salmon industry, twot 012 rec -- 2012 recreation season gets underway may 1st, and the season could last as late as november. >> they are calling for a million 500 and 800,000 sacramento fish which is a real boom compared to the last couple years. >> we were completely closed in 2008 and 2009 and we barely fished in 2010. in 2010 there were very few to fish even when we were open. >> the golden gate salmon association says it was water being diverted to the central valley for other uses that caused the salmon shortage. >> and this is really the result of better water management, better flows down our river and through the delta and into the golden gate. >> a

there is a letter from fisherman's wharf now benefit committee. i think it is undisputed it is within 300 feet, and that this is what the department is able to review, and it sounds as if darren's is very similar. i intend to uphold out of sympathy for what the department has gone through. i would pray the department allow her to sit down with this appellant and figure out some other spot where they can operate so that some of the cost some that have been incurred can be recovered by operating a successful business. >> i would vote to uphold the department. i think it is a tough decision. i value the mobile food facilities. i think the city has made an effort, but we have to balance it with the neighbors' concerns, and that is why this process was established, and i think we have heard a lot from the letters of well as the testimony here, it is a congested area. there are 100 restaurants in the vicinity that sell like food, so i would agree and uphold the permit. >> i agree it is a difficult decision to make. i think based on the fact is a unique

district to work on what we have been talking about, public safety, public realm, marketing of the wharf and anything that's important. when the district was formed it was realized we needed to do more for disaster preparedness. we started a peer safe program. and people across the district came together that was interested in the topic. it was key. channeling into the people that personally is interested within the corporations and within the district to really help build the organization itself. we have representatives from the hotel industry, the shipping industry, the fishermen themselves, the actual restaurants and then the major properties. when you think of the square, pier 39, people visiting when things might happen. the organization -- the pier safe committee meets every month. they have pulled people for a lot of reasons but especially with disaster preparedness and that's been helping us out as part of it. communication was key. we started a fishnet radio program every tuesday when you hear the sirens go off at noon, 20 of our properties across the wharf do a radio check with

. >> did you do any out reached discussions with fishermans wharf? >> in retrospect, after i took a look at the people who appeal my permit, out of the nine people, only one was a restaurant. i was not expecting that, and i did do out reach. the reason we left this week is because we wanted to partner with other businesses in the area and showcase what they hadn't, because our product is not that quality. we have spoken to several businesses to be a tourist director. you should go here, or youvo d this. >> would you operate both of these facilities independently, or would you moved from one to the other? >> they are completely independent. >> when you currently operate, do you use the carts to operate anywhere else? >> they are for these locations. >> you do not need to have a special permit to allow you to use someone's after within a certain radius? >> yes, i do, and i did receive the bathroom permits. >> if there are no other commissioner questions at this time, we can hear from the department your good -- from the department. >> thank you. >> t