he was one of the first to go to itunes directly, the same way joss whedon is doing.d out you have to really lower the cost of the production of your going outside the system. these new forms of distribution do not support the major block busters. it's important to control your cost and investment and take some risks when it comes to the distribution of your film. >> we spoke to a well-known producer who said he wishes he was starting out now because there are a lot of places where you can make a small film and get it out there. you've talked about it before come in netflix was a great place for independent filmmakers to go but netflix is very hollywood now. they're going after the biggest content and original shows. does that result in the independence getting pushed to the side? >> the example this week with vimeo is a good example. you would not have heard their name a few years ago. but the reality is there's a lot more discussion. we've worked with a company called maker studios and seeing what they do in terms of opening up short form storytelling, companies usi

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whedon is comfortable with big hollywood movies and is also comfortable making a film available for five. >> he brought it to the festival, showed it saturday night and then announced on stage they would make it available for the first time on vimeo. it's totally disrupting the way films are mistreated. >> we've spoken about new technology allowing filmmakers to allow for multiple endings. to the theaterg and seeing the movie "clue." does a get complicated for the do they want the shared experience? early inningsthe of figuring out how the audiences are going to adapt. we've got a great program we've profilening where we these new forms of storytelling. many of which have some kind of form -- film element to it. we have one called choose your own documentary that's like choose your own adventure that involves an interactive these. we are trying to figure out to some extent are there films were you just want to watch something passively or others to that just want to be more active in their viewing. >> if you are a filmmaker who is committed to the next generation , but there is a traditi