at t this stage, i wawant to be involved with busisinesses i am passionate about, wherere i like the people. this one actually, also, i think we can do some good. what happens is,s, when you take peop to these placeces, they rerecognize how w fragile the environment is, how fragile the planet is, and ty getting gauged in ththat cause. week -- get eaged in that cae. wewe educate a help conserve the environment. it doesn't get any better than thatat. rebecca: but you are still a busissman. you want to see a return on your investment. one of the things that has been written ababout in the wall street journal or a and elsewhere says people's happess comes from experiences, not things. renovating the house or buying a new car will not makake you as happy as goingo ththe galapagos. did you see that research and did that strike you as an investor? mark: at this point, people want experiences. we saw the scientific data. when you buy something, you get immediate happiness from it,t, but then you get used to having it around and it goes away. experiences stay with you forever. you can t think