dorritos even has a section for people to shoot their own whicher shalls and shoot it during the game. there is a parody that has gone viral. billed as the ad the company doesn't want you to see. >> this video you are watching now has 12 million on-line views. created by a global organization called some of us. the executive director is in san francisco. >> the campaign has taken off leak no other campaign we have done. >> it features a video falling in love over their shared love of dorritos. they get married and off to a honeymoon at a tropical rainforest. they arrive to find out the forest has been mowed down. the scope is aimed at pepsi-co which buys more than 400,000 tons of palm oil a year. >> palm oil is one of the biggest contributors of de forestation. >> it is one of the biggest vegetable oil. it is in cookies chocolate had, peanut butter and even lipstick. sometimes it is labeled, but it can be listed under other names. the demand has exploded because it is cheap and the trees growy fast and it does not contain trans fat. some call it a miracle crop. but it can have a dark