mcdonald's or not and they think this was something i really wanted to talk about in the book, a world in whichoonald's wasn't a presupposition so i do this often, has anyone in this audience never been to a mcdonald's? or doesn't know what is? only twice has this happened. two people in the dozens of events i've done, said they have never eaten mcdonald's and they were both raised by beacon nutritionists. [laughter] but everyone knew what it was but there's aot period of time where this was not a fixture in every community so as mcdonald's is growing in terms of its presence in black communities, community groups are starting to question whether or not they will o contribute to the health and wellness of the people around it so there are different protests where people say mcdonald's is going to be here, it has to f be black franchise. if mcdonald's is going to be here, they have to contribute to the free breakfast program run by the black panther program. if mcdonald's is going to be here, they're going to helpdo us pay for part of it. this was before corporate responsibility had its playbook