. >> we should credit whiteman kennedy. >> an ad agency from portland. >> also it's worth saying stayhis is not a one-off, olivia francois seems to want to make detroit and detroit's story and comeback that we all hope to be part of the chrysler comeback story. and i think there will be more to this idea than just a super bowl ad. i think this is the beginning of a lot of other interesting stuff that is going to set chrysler apart. >> david mentioned dar th th vader ad. >> ranked highly, there was research for years any commercials with dogs and children rank very high in likeability, so there you have it. doesn't tell you alot about the passat, which isn't coming until fall. it was humorous and cute. >> an over the top ad, gary, for the optimate, let's go to that for the moment. ♪ >> what do you make of the ad? >> i think let's find every trick in the book and try to put it out there and see whe

. >> it's whiteman, kennedy, portland, they are wavingle wavg the flag, commercial broke at 4th of julythat was the seed of the whole thing, done very well. >> the other part that is really i have to agree with jean and david, they really nailed not only creatively, but george washington coming in a field with the british army chasing him down but the idea of the strategy behind it, how dodge it is, it's purely dodge. going back to the days of hey, you have a hemi in that do. if you look at the other commercials and the communications from dodge, they nailed the dodge ad. >> i'm glad you liked it, i didn't like it. going back to the proof in the pudding, sales of the challenger are up strong. you were about to make a comment? >> i was going to say that again, olivier francois told me he green lighted the ad as soon as saw nigh it in story board, the americans were like not so much, once they saw it on film, they could see that -- i think it's interesting that this french-born guy working for an italian car company all these years, is now in the u.s. and seems to have i think a very good

police say nine shots were fired near the school's entrance near whiteman street. the gunfire immediately forced the lock down of afterschool systems. there have been no reports of any injuries. >>> news chopper 2 captured a dramatic scene. ktvu brought it to you live when the big rig stalled into a parked car. two women insides the vehicle got out. their vehicle was hurt. the truck driver received minor injuries. the accident happened on the eastbound lane and it took hours to clear up the wreckage. traffic stalled for miles until the accident was cleared. >>> a short time ago authorities in christ church new zealand announced a nighttime curfew. the confirmed death toll now stands at 75, another 300 people are listed as missing. the quake hit 30 hours ago in christ church. one girl trapped inside of the school that collapsed talked to his father on the phone. >> people are doing everything to save you. >> and authorities say she's not alone, they've been getting text messages and calls from people trapped in at least a dozen buildings in some places there have be

police say nine shots were fired near the school's entrance near whiteman street. the gunfire immediately forced the lock down of afterschool systems. there have been no reports of any injuries. >>> news chopper 2 captured a dramatic scene. ktvu brought it to you live when the big rig stalled into a parked car. two women insides the vehicle got out. their vehicle was hurt. the truck driver received minor injuries. the accident happened on the eastbound lane and it took hours to clear up the wreckage. traffic stalled for miles until the accident was cleared. >>> a short time ago authorities in christ church new zealand announced a nighttime curfew. the confirmed death toll now stands at 75, another 300 people are listed as missing. the quake hit 30 hours ago in christ church. one girl trapped inside of the school that collapsed talked to his father on the phone. >> people are doing everything to save you. >> and authorities say she's not alone, they've been getting text messages and calls from people trapped in at least a dozen buildings in some places there have be

. >> host: sarah whiteman you mentioned amazon connection. what exactly did borders do with amazon and in your view what kind of mistake was that? >> guest: to reiterate back in 2001 when borders had had its own web site, but they, instead of running their own commerce selling books directly themselves, they pass that to amazon so essentially they were giving up revenue to their competitor in order to essentially make certain things easier, but in doing that it was something of a devil's bargain because they'd didn't essentially on their own on line property. so by the time that they change directions they have a think a new ceo who said this was not a very good idea, but in reclaiming it in 2008, by then amazon had already introduced the candle. barnes & noble snuck was already in the works so it wouldn't be introduced until 2009 so when borders did develop its own e-book strategy in selling some additional the readers, they just never were able to catch up in terms of appropriate market share. >> host: what happens to the borders e-book rea

he said that he wanted to preserve the country as a whiteman's government. and he was actually able to do that for the longest period of time. and in historical circles up until the civil rights movement, he was seen by many as a good president. if you read stories -- so-called dunning schools, a school of historians out of columbia and other places who championed johnson as a hero who helped stave off negro rule, you know, worthless negro rule in the south -- i mean, essentially, that historical school existed into the 20th century, w.e.b. dubois wrote a book called "black reconstruction" and he said, as he was want to do, set the record straight. very, very clearly and there are other people -- and once he did that, other people began to take a look -- a second look at reconstruction, the people who were congress people -- you know, if you see "birth of a nation", you know, they got blacks in congress saying are you chicken and bare feet -- these are some of the most educated people. these were really, really educated men, talented people who were in these