. >> brown: the business was madeu possible t the support of appalshop, based in nearby whitesburg, an arts and culture institution that, from its very mibeginnings, has made eco development part of its mission. >> we have bwin so inundated "this is the way your life is, these are the options, this is what yore going to do if you stay here." >> brown: ada smith is a proapam director alshop, and grew up in whitesburg. >> we can tell you, day in and day out, how many young artists have been told, if you really want to be an artist, you've got to leave. i mean, you name it. if you want to be an engineer, you have to leave. so you know, on that level, i feel like appalshop has provenng that other tcan happen here. >> brown: appalshop dates back almost 50 years, created with the help of federal funds during the so-called "war on poverty" of the 1960s. it was a time when appalachia was thrust into the national spotlight. appalshop had two big goals: to foster new skills and jobs, and to give local people a way to tell their own stories. >> so we began filming our community. you know, just wh