same method applies up to the top is where your knee market sales as you can see sales into the wholesaling wholesale market are 25 percent of the market sales of generation we realized 11 percent of the revenue from that we have an opportunity to take those the sales into the market and get higher value for them. >> i just wanted to point out that when you look at this this is really important because you see that the 3 did percent we actually get a full pay full service of $0.14 and so if you look at the middle column of what the rates are you see why you know where we get our revenue this is important we come back to this slide injecting i wanted to make sure you kind of understand the slide slide. >> is the airport under general fund. >> the airport is is under full pay full service like our enterprise the port and examples of the general fund would be city hall the hospitals, police and fire stations and houston. >> treasure island and hetch hetchy are full pay full service customers rates that are represented here are difficult for treasure island and hunters point but the concept is

>> no, no, we're wholesaling them. >> wholesaling them? you buy cars from them? >> yes. >> how many do you buy a month? >> 40 to 50. something around that number. >> that's what you're buying? >> yeah. >> wholesalers are a broker who stand in the middle of a transaction. they buy cars from jon, they mark up the price, and they sell it to a dealer. why do we need middlemen around here? how often is he here? >> my friend steven? >> mm-hmm. >> all the time. he's actually a wholesaler. i sell most of my cars to him. >> why? >> um, because i trust him very much. he's a good friend of mine. >> but the issue that i have is that you're giving up the spread. what did you put on the car? >> uh, 8,000. >> what did steven pay you for it? >> 8,500. >> this car will retail for what? >> i'd say-- >> 12,900? >> 12--i was gonna say, 12,999, yeah. >> how much margin is that, in between you and the final customer? >> 8,500 to 12,999, yeah. >> it's almost $5,000, right? $4,500? they're gonna go somewhere else and make--between the time you buy it to the time the final customer gets

so, wholesaling, $11 to about $16. five months later they will extend protection to this $6.75 to $8.75 level. a month after that they extend to the four dollar mark. the guild will argue because piracy occurs -- copies of copies of copies -- throughout the industry, every branch needs protection. they do this. they offer protection through various means. they can ask what is called declarations of cooperation. basically agreements between a manufacturer and a designer and a retailer that the retailer is not going to sell copied merchandise, and if they get copied merchandise, they will return it to the manufacturer. they will include retail outlets searching. if a copy is found or if they retailer violates one of the other trade practices the guild has established, the guild red cards them. red carding is similar to what you might know as blacklisting. they are put on a list. that means they are not able to do business with other members of the foga. great plan, right? do you think it is a good plan? is it going to wo

ben: four decades, manufactures and high-end luxury brands have in making shoes in italy wholesaling retailers with lots of him between steps in getting them to the floor where a customer can buy the product. over the last 25 years, most of the manufacturers, the brands who sell shoes, moved from italy to the far east where margins were stronger, where they could make shoes less expensively. with that, you change the quality permit can shoes in china is not the same as artisans making shoes. betty: are my shoes be made in china? ben: i do not know where yours are made but many of the brands are making shoes in china now. some of the luxury brands are still making their shoes in italy but they are charging 500, 800, 1000, 1500 dollars for those shoes. we go into italy, we partner with those factories directly, we celebrate their craft, we celebrate the amazing work they do. these are artisans sitting on stools, carving and cutting and grinding and shaping them. this is art. we are celebrating that are on the site and by working directly with the factory, shipping them to us, directly

you need to look towards online sales and wholesaling and different means of maintaining income. >> reportery interested the company released a series of candy bars with edgy names and unexpected ingredients. >> nick is a very literal man so he was peanut butter, milk chocolate and salted potato chips. >> what makes it unique is love and care they put into it the commitment and try to come up with new candy bars. >> with easter around the corner they are getting ready for the store's time of the year. >> easter week is crazy. they love the crowd. they love the lucas experience. >> one that keeps customers coming back again and again. >> bringing that much joy and happiness to my entire community keeps me going. >> thank you. >> bye-bye. >> they are one sweet family. when we got the candy and our producer said i know you love chocolate what would you want in it? i said almonds, salt and dark chocolate. lucas candies made this car i would call it better with friends bar. are we breaking our lenten -- >> it is so good. here is what i love about this family. they have been doing this. they are a