content, whoored is writing that for you? >> we have an in-house creative team. >> is there enough differentiation? betweentell a different an article in vogue and add. you think that is true? >> we are changing all the time. there is a yellow overlay on all the sponsored content. part of it is people recognize that because they are used at google. if there is a black line around it, it is probably an editorial. clear.to make it we are always tweaking it. the brands want stuff to be clearly branded. >> what you think is the next big thing after facebook, twitter? what are they not doing that could be developed? >> i don't know. that is the billion dollar idea. certainly there are other social apps that are popular among particularly people like 12-18- year-olds. peer, snapchats. you are just talking directly to your circle of friends. particular are incredibly popular. know, beingious to the facebook and twitter going , you think they will sustain it? there is obviously a ton of pressure on them to figure out advertising. i t