originally, another company in wicomenator michael cyball, we were looking to raise $150,000, we were going to sell 10% of the company for $150,000. i couldn't get most people to reply to our e-mails. we went to them, we were funding our company with credit cards, and paul admitted he thought it was a bad idea but realized there was an investment in nuclear winter, 2009, and he said we were like cockroaches because we wouldn't die. he said we're looking for cockroaches and that was at the time a compliment that he believed in us. >> rose: how do you grow? i always believe that the way you grow is the way that, you know, walt disney and steve jobs talked about how they grow. you grow when people love your products. when they love it, they tell other people. in silicon valley, everyone's focused on growth and the numbers going up. we should focus on making sure people have great trips. if everyone comes and they have a great trip, they tell people about it. 70 to 80% of our business is from word of mouth, people having great trips. >> rose: you high light the word "belonging" as getting