. >> correct me if i'm wrong, wilensky is famous for the sandwich. >> the special, right. >> in whatll? >> basically eastern europe. it was a survival thing. it was because they were poor and that's what they could make. >> wilensky's, an old school corner institution, around since 1932, serving up pressed beef, bologna along with egg creams and milk shakes. >> so this special, an appropriate beverage, egg cream? very happy. >> here's how it goes. there are rules. the special is always served with mustard. it is never cut in two. don't ask why, just because. that's the way it's always been done. a little respect for tradition, please. >> i'm happy now. some things are beloved institutions for a reason. this is delicious, thank you. i want to make things more secure. [ whirring ] [ dog barks ] i want to treat more dogs. ♪ our business needs more cases. [ male announcer ] where do you want to take your business? i need help selling art. [ male announcer ] from broadband to web hosting to mobile apps, small business solutions from at&t have the security you need to get you there. call u