the wilhelmina agency, alone, quadrupled its number of older models over the past few decades.oprah's on it. with a nationwide model search for her magazine, only open to women over 30. >> this market is not disappearing. it's not hiding. and if anything, it's going to increase. >> reporter: juliet branker couldn't get hired as a model in her 20s. now at 54, she drives a forklift at lowe's by day. but the side jobs keep coming. >> here i am, an older person. not the same, young body that i had. and they want me now. >> reporter: cindy joseph calls it a revolution. >> it's a matter of realizing that we will be valued for something other than looking like we're 25 years old. >> reporter: a revolution, not just for her career, but for women everywhere. cecilia vega, abc news, new york. >> i think it's great. as a woman, very relatable. >> i like it. you go, girls. >>> that's what's making news in america this morning. >> stay with us for "good america this morning. >> stay with us for "good @bmo closed captioning by closed captioning services,inc