willem marx reports. >> the sugarcane harvest in western cuba has changed little over the centuries.ven with the addition of some aging combine harvesters. factories that refine the sugar went nationalized. distillers of the tastiest and product -- and product -- end product, rum. you cannot buy it in america. >> it is not possible to be in the night states. >> the export director of a joint effort -- a joint venture founded in 1993. -- >> wasn't a risk for a french brings company to come to cuba and work with the government? >> it was a risk because they knew the brand cannot be traded in the united states. >> the french firm soon learned the embargo would not be the only barrier blocking their cuban made havana club on the u.s. another rum also called havana club became available in american stores. >> that doesn't mean people feeling -- have the legal register for the bread. >> the company is bacardi. >> do you make a profit from havana club in the u.s.? >> obviously. >> tiny profits create a powerful legal argument. that use trump any claims the brand ownership -- of brand owners

willem marx joins us. set the stage for us. kid in havana play dream of playing for the yankees, tom? willem: i do not want to upset tom, i know he is a red sox and stop people, knocking, and is a very illicit industry. it is not something people talk about openly in cuba. a lot of these young cuban kids come to play here. the value only happens when they travel to a third country. major league baseball rules basically set you need to have permanent residency in another country to avoid the draft. olivia: what changes now? when they lift the embargo, does that mean cuban players can come play the major leagues? willem: american baseball will have to reconfigure. they come a like every other american business, is waiting to see what happens with these talks that resume again tomorrow. brendan: an official in cuba also said this is stealing from cuban baseball. is there some hope for a domestic league of national importance? willem: they have a very strong, incredible league right now. and they have an incredible foreign program