willem marx has the story. finding a college party isn't hard, and they are no strangers to tailgates. on the campus of tulane university in the heart of new fun is, the ball driven a new phenomenon. the southern iv long known as , two laneswerhouse football program is no darling of athletics. this might just three wins last year, fans happily filled the nearly 30,000 seats of the new stadium that's named for its biggest benefactor. stadium was the easiest capital project to raise money for. willem: yvette jones has raised more than $17 million in pledges. before all those generations arrived, the school needed cash to kickstart instruction. -- construction. fund, theyo a 2013 borrowed and -- against their anticipated take. >> their people that say using sportslanthropy for facilities is not mission-critical. we don't believe in them. using some of our debt while the full at the became in was a decision that made a lot of sense for us. willem: other countries are borrowing to build, relying on tax-exempt and the

willem marx has that story. finding a parties never difficult in the big easy.rts fans are no strangers to a tailgate. on the campus of tulane university, and part of new this is a new phenomenon. long known as an economic powerhouse, their football program is no darling. despite just three wins last s fans happilyson' filled the stadium. projectwas the capital easiest to raise money for. >> they have raised more than -- million in legends pledges, but before the donations arrived they needed cash to kickstart construction. they borrowed against its own anticipated guests. >> there are naysayers who feel borrowing for a death like this facility's is not mission-critical. we do not agree with that in using some of our debt, while the philanthropy came man, with a decision that made a lot of sense to us. other college lunges across the country are borrowing to buy for large projects. they say the alumni funded stadiums cost the guangzhou was nothing. the teams can increase revenue. >> the more success we have on the field, the more people are going to donate, and

bloomberg's willem marx takes a look.ter: there's nothing like a trip to the campus co-op bookstore to bring them back to reality. college textbook costs have nearly doubled in the last decade and the internet that so revolutionized all the media is only now starting to impact major players in this multibillion-dollar market. >> this is a human genetics book. this is $250. for $44.this one of many savvy students looking to pay less. he bought his entire required reading list new from the bookstore on campus he would have paialmost $587. but by borrowing, renting, and sourcing free versions online, he saved himself $500. >> publishers deserve some money. they are the ones who made the book or published it. but in the end, it should be at an affordable level for college students. anorter: this is increasingly common strategy. 82% of students in paris and shop online thanks to a growing number of textbook aggregators and rental sites. comparison shop online thanks to a growing number of textbook aggregators and rental sites.

willem marx joins me now.g at this story, what did you get in terms of the feeling they'll continue to do these kinds of big infrastructure projects? >> [inaudible] pimm: i will just brief you because we will work on the audio. the idea being you give to an athletic projects such as a hockey rink, and the debate is whether that affects anything to do with the academic performance and whether they're are able to hire the right professors and offer then tenure. necessary toe is lower high price academic talent . is it the same in the world of sports? they try to lower sports talent with a new stadium? >> that is the thing. student athletes can play at any one of these top student-athlete focused universities. colgate wants to be up there with stanford. by building these, when a 17-year-old or 18-year-old kid come through, they say, this is the place i want to be. pimm: as far as the cost goes, 40 million? that is a lot to the local areas. people in the construction industry, and what goes with having great fans.